Trade Terms & Customer Agreements Manager
Function: Off Trade
Location: Field Based
Salary: £62,000 - £75,000 depending on experience, plus 15% flexible benefits, annual bonus, and benefits listed below
Contract: Permanent
Latest Closing Date: Monday 22nd December. Please note where we receive high volumes of applications we may choose to close the vacancy early so don't delay applying! Interviews will take place in the New Year.
About The Role
We’re looking for a Trade Terms & Customer Agreements Manager to maximise the return on our c.£80m Trade Terms investment and embed strong Revenue Management principles across our Off Trade business.
In this highly influential role, you’ll define and deliver the Trade Terms and Joint Value Creation Agreement (JVCA) strategy, ensuring alignment to our global blueprint while tailoring it to the needs of the UK market. You’ll partner cross-functionally with Sales, Marketing, Finance and Legal to optimise investment, improve profitability, and strengthen commercial capabilities across teams.
Some Of The Role’s Key Responsibilities Include
- Develop and deliver a 3–5 year Trade Terms and JVCA strategy aligned to business and customer goals.
- Localise the Global Trade Terms Framework into a clear, practical UK model.
- Define and optimise investment levels across trade term categories to maximise ROI.
- Lead and govern the Off Trade approach, shaping JVCAs in line with customer segmentation.
- Partner with Sales to influence customers and implement Trade Terms changes effectively.
- Own annual RADAR analysis and share actionable insights with stakeholders.
- Work with Finance and Marketing on investment recommendations and brand pricing strategy.
- Monitor and report on profitability and trade term structures across key customers.
- Drive cross-functional capability and process improvements to enhance revenue and efficiency.
- Lead the Terms strategy for legislative changes and ensure audit compliance on JVCAs.
About You
You’re a commercially astute professional who combines analytical thinking with the ability to influence at every level. You thrive in complex, cross-functional environments and enjoy turning strategy into action that drives measurable results.
You’ll Ideally Bring
- Strong experience managing Trade Terms and/or JVCAs within FMCG or similar sectors.
- Proven track record translating strategy into delivery and managing large-scale commercial projects.
- Demonstrated success in change management and capability-building initiatives.
- Experience improving business processes and embedding new ways of working.
- Excellent communication, storytelling and presentation skills.
Our Benefits
Here’s a flavour of what we offer:
- Annual bonus
- Benefits Allowance (15% of base salary)
- Double-matched pension (up to 10%)
- 32 days’ holiday, plus three listed public holidays (Christmas Day, Boxing Day, and New Year's Day – if any of these fall on a weekend, you'll get the following weekday off instead)
- Life assurance (subject to policy terms)
- Critical illness insurance – comprehensive cover for you and your family
- Free ciders and beers (including low and zero alcohol options)
- Retail discounts
- Wellbeing support, including Mental health champions, free Counselling, access to Colleague Networks.
- Comprehensive opportunities to develop
- Option to join our Colleague Networks to connect, share and build inclusion
…and much more!
Please note: Rewards and benefits can vary from role to role. Some benefits are taxable and may be based on employee contributions. We’re happy to discuss further throughout the application process.
Our Ways of Working
Our office sites operate a hybrid model. You’ll spend Tuesdays, Thursdays and one other day in the office and two days from home, although but you’re more than welcome to come and work from the office on those days too.
The application
If you like what you’ve read and are ready to brew a better career with us, let’s get going! We may close vacancies early where we receive lots of applications, so don’t delay!
If you need any adjustments made to support your application, for example if you require information in different formats, or if you have any accessibility issues, then we’re more than happy to review our processes – please feel free to get in touch with us at recruitment@heineken.co.uk.
You might feel that you don’t meet every single requirement for this role, and that’s okay – we all need the opportunity to develop and untap our full potential. If this advert’s piqued your interest, we’d encourage you to submit an application rather than ruling yourself out. You never know – you may be exactly what we’re looking for!
Who We Are
We’re the world’s most international brewer and the name behind a host of
It’s a fantastic time to join us. We’re leading the way in low and no alcohol innovation, pioneering new technologies to meet our ambitious environmental goals and investing in our pubs to keep them at the centre of their communities.
When you join us, we’ll back you to reach your full potential. You’ll enjoy unique development opportunities, unforgettable experiences and a reward package that goes far beyond the salary you receive.
If you want to hear more about life at HEINEKEN from our colleagues,
There’s no better place to untap your future.
Join us and brew a better career. 
