Job Description
PR & Collaborations Lead, EMEA - UGG
At Deckers Brands, Together, Every Step is a promise kept that every employee could bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
COME AS YOU ARE
We believe that the company you build is defined by the company you keep. We believe that a diverse, inclusive culture drives creativity and success. We believe that open hearts and minds together can unleash the potential of a brilliant mix of people-in every corner of Deckers. We strive to create a workplace that values ALL people, where we embrace differences, and everyone feels empowered to bring their full, authentic selves to work. Because the more perspectives we share, the better we can be.
The Role
As the PR & Collaborations Lead for EMEA, you will spearhead the seasonal strategy for PR and collaborations across the region. You will work closely with the Talent Relations and Brand Experience managers, ensuring the execution of strategies within the UK, France, Germany, Italy, and distributor markets. You will manage a PR Coordinator who will support the strategy execution. This role requires building strong relationships with the global marketing team and aligning EMEA PR strategies with regional business objectives.
Your Impact
- Develop and manage the implementation of the EMEA PR strategy in line with global and regional objectives
- Identify and drive regionally specific PR stories, in line with regional and global Brand directives
- Manage PR agencies in UK, Germany, France, and Italy to deliver successful PR plans
- Work collaboratively with global and regional collaborations teams to ensure collaborations drive brand heat within EMEA
- Deliver seasonal influencer plans to support business goals
- Manage PR Coordinator
- Build strong and collaborative relationships across global, regional, and local marketing teams as well as cross-functional business leads
- Accountable for regional PR Collaborations budgets
- Responsible for delivering monthly & seasonal PR reports
Who You Are:
- Highly motivated, proactive, and tenacious in approach
- Excellent team building, project management, and organizational skills
- Ability to multi-task in a fast-paced environment
- Highly intelligent, self-directing manager
- Quick and persuasive thinker
We would Love to Hear from People with:
- Strong media relations experience and established media contacts in fashion, footwear, business media preferred
- Proven success in developing and guiding regional PR strategies
- Flexible management and communication style to work across a global matrix organization
- Ability to effectively and quickly prepare and present information to respond to management or shifts in external environment
- Knowledgeable in current trends and able to scan external environment quickly and often
- Experience developing and implementing strategy at the regional level, and adhering to ROI metrics to monitor success
- Agency selection and management experience
- Footwear industry experience preferred
What We Will Give You: (not all applicable for every role)
- Competitive Pay and Bonuses - We've created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they're valued.
- 27 Days Holidays + Bank Holidays & some time away from work - on top of generous holiday allowance, we can generally take advantage of half day Fridays providing our work is finished for the week.
- Extras, discounts, perks & volunteering opportunities - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras.
- Growth and Development - Deckers Brands was built on the idea of pursuing passion. That's why we offer extensive opportunities and support for personal and professional development including Global Mentorship Programme
- Hybrid & Flexible Working Environment
Equal Employment Opportunity
Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants embracing their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all of the other beautiful parts of your identity.
