UK&I Growth Marketing Director

📣 A bit about the role

We’re looking for a Growth Marketing Director to lead the next chapter of Butternut Box’s journey in the UK & Ireland. This is our home market and the beating heart of our business, so the opportunity (and the responsibility) is huge.

You’ll be the strategic leader driving subscriber acquisition and lifetime value across the region. That means owning our growth marketing targets, budgets, and performance levers - from CAC and paybacks to full funnel strategies and new channel innovation. You’ll shape how we tell our story, where we show up, and how we connect with dog parents so that more and more families discover the benefits of fresh dog food. You’ll oversee our digital, referral, TV and partnership growth engines whilst working cross-functionally with brilliant teams in Data Science, Brand, Creative, CRM, Retail, and Product Engineering to deliver on ambitious targets. You’ll foster a culture of experimentation and creative excellence, always balancing the need for short-term wins with a long-term vision.

This role reports into the UK&I Managing Director and will collaborate closely with our global growth leadership team. You’ll also nurture a high-performing, collaborative, multidisciplinary team, providing strategic direction and ensuring functional excellence. Please note that we work hybrid from our West London office - 3 days in (Monday, Wednesday & Thursday), 2 days from home (Tuesday & Friday).

🔎 A bit more detail

In this role, you can expect to…

• Lead growth at scale: Own the UK&I growth strategy, managing multi million pound budgets, forecasting, and ensuring we hit ambitious acquisition and LTV targets towards becoming the #1 dog food brand in the UK.

🐶 A bit about you

• You’ve led growth or marketing in a high-growth, DTC or subscription business.
• You’re commercially sharp, highly data-literate, comfortable managing multi-million-pound budgets, and confident making trade-offs between growth, efficiency, and long-term LTV.
• You bring depth across digital marketing, acquisition, CRM, partnerships, conversion optimisation, and know how to balance channels as they mature.
• You bring deep experience across digital marketing, CRM, affiliate/influencer marketing, conversion rate optimisation, bonus for omni-retail and offline growth. You know how to optimise channel mix.
• You’re fluent in incrementality testing, attribution, and how to extract insight from complex data sets in partnership with Data Science.
• You know how to build strong, trusting relationships quickly and influence stakeholders across creative, commercial, and operational teams.
• You’ve worked within global matrix organisations and know how to balance local priorities with global alignment.
• You’re a natural leader — a great communicator, collaborator and motivator who builds trust quickly.
• You’re a great communicator and storyteller, able to inspire your team and captivate the wider business with your vision. You care about brand as much as performance.

You’re passionate about brand, customers and — naturally — dogs.

🐶 A bit about us.

At Butternut, we put the food back into dog food. We believe dogs deserve to eat the healthiest, most natural and tastiest food with none of the nasties. That’s why we make freshly prepared dog food. Cooked like you would at home. Delivered in perfect portions. As a B-Corp certified company; you can be sure you are joining a sustainable company who care about our people, product and our impact on the environment.

Our goal is to help dogs live healthier, happier and longer lives whilst leaving humans smiling after every interaction. We’ve come a long way since our co-founders (Kev & Dave) hand-delivered the first Butternut Box, we now feed a lot of dogs across the UK & Europe - but we want to feed dogs everywhere. And to do this, we need a team of brilliant people who share that ambition to come and work with us.

🙌 A Bit About What We Offer.

• 25 days holiday (plus 8 bank holidays) and an additional day for every year of service
• 5 paid 'paws' days per year to support to learning and/or wellbeing