Job Title: USA E-commerce Manager – FTC (12 Month Maternity Cover)
Department: Global E-commerce
Reporting to: Global Head of Ecommerce
Location: Greenford, London – will involve travel to USA
About Brompton
Brompton is much more than a bicycle; it's a portal to urban freedom, a means to move around a city differently and to see it with fresh eyes. Over the past 50 years, we've become globally recognised as a British design icon, renowned for our craftsmanship, durability and sustainability. Small wheels with big ideals. Portable, foldable, unstoppable.
At the heart of our success are the ingenuity and resilience embodied by our founder. In 1975, against all the odds, Andrew Ritchie designed a folding bike like no other. After years of rejection and ridicule, his invention found its place in the fabric of urban society. 1.2 million bikes later, with a retail footprint covering nearly 50 markets and with thousands of fan communities dotted around the world, Brompton is no laughing matter.
These days, our commitment to creating world class products remains unwavering but it's accompanied by a broader aim of creating greener, safer, cycle-friendly cities where people can feel more connected, more present, more alive.
If you're ready to unfold your imagination, expand your horizons and redraw your career map, read on to learn more about this unique opportunity!
The Role
This commitment, combined with the resurgence in cycling for transport and leisure, means we are enjoying strong company growth around the world, with North America being a priority market as part of our expansion. The American market presents unique challenges, with 50% of revenues coming from ECommerce, and if our growth is to continue, strong ecommerce and trade leadership is required. To change urban living in key cities across the USA, we need passionate, driven, innovative, and data driven talent that want to challenge the status quo and make an impact on our rapidly growing organization.
We are hiring for a USA Ecommerce Manager to:
- Create and lead a high performing E-commerce business and culture in the USA.
- Work with both the central teams and the USA team daily to ensure the correct level of stakeholder buy-in to deliver on our yearly targets.
- Mold and continuously adapt our e-commerce process in the USA to deliver the best customer experience for our end consumers.
- Be the e-commerce go-to for everything USA related, must inspire and collaborate well with those around them whilst delivering results.
- Be innovative and market-leading in our online delivery of product, content and service. Using data, insight and support from our global UX agency where possible tailored to the local market to ensure cultural relavancy.
Key Responsibilities
- Full day to day responsibility for website and marketplace revenue, profit along with key on-site metrics such as stock availability, conversion rate, AtB rates, channel traffic etc.
- Will be responsible for delivering 50% of total USA bike units in 25/26 (growing to over >57% in 3 years time.
- Development and ownership of a USA e-commerce trading plan which will clearly set-out a plan to deliver on revenue targets for the year. To be worked in conjunction with the wider USA marketing, sales and operations team, central marketing and wider commercial teams.
- Ownership of the US ecommerce forecasting and stock management for the USA website – working directly with the USA Sales and Operations team to ensure trading plan and stock availability align.
- Lead weekly trade meetings to review trade and understand performance with US Regional Marketing, Digital Marketing, Digital & UK and CRM teams.
- Own and produce weekly e-commerce reports to share with Head of E-commerce and other key stakeholders. Must be comfortable discussing these at a senior-level.
- Work closely with the Merchandising Manager and Content Manager on plans for the USA website, to ensure regional requirements are aligned. This includes website taxonomy and using best in class merchandising principles for product set-up, naming conventions, filters and facets to give a market leading on-site customer experience and help drive organic traffic.
- Work with the digital team to proactively fix and improve any negative feedback from customers via our NPS score to improve the customer journey.
- Collaboratively monitor all e-com Paid media spend in the USA working closely with our VP Marketing in the USA and the central Digital Marketing team with a focus on profitability
- Work with marketing to ensure we receive high quality traffic to the USA website via Organic, Direct, PPC, Social etc to drive higher conversion rates and fully understand the different needs of customers at each stage in the funnel and from each marketing channel.
- Identifying new product opportunities within market working in conjunction with our USA and central teams, especially within our Parts & Accessories range.
- Work in partnership with other departments to ensure the optimum customer experience – especially Digital Technology, Marketing, Operations, Brompton Junction Retail and Customer Service to optimise for an omni-channel experience including both DTH sales and in store Click + Collect.
Relationship Management:
- Due to nature of the role and the USA e-commerce business in a start-up phase, it is crucial to develop relationships with key stakeholders both centrally in the UK and in the wider USA team.
- To influence key stakeholders to ensure your E-commerce strategy for the USA comes to fruition especially when competing against many other business projects.
- Pro-actively work remotely with the USA team to ensure all plans are worked on in alignment with the overall business plans for Brompton USA.
Measures of Success
- Annual and quarterly e-commerce revenues and profit targets for USA website.
- Development reflected in 360 feedback from peers and commercial team.
- Quality of customer experience via our USA website – reflected in NPS, customer feedback, product/site reviews
Who you are:
- Proven e-commerce analytical skills
- Sound knowledge of best-in-class e-commerce trading and merchandising techniques
- Exceptional communicator with high attention to detail
- High commercial acumen
- Ability to work cross-functionally to deliver results
- Ability to manage full end-to-end e-commerce process and be able to help and support on all parts of the e-commerce journey
- Ability to direct site merchandising and optimise to drive conversion
- Understanding of web development and building web dev roadmaps
- Understanding of paid media / affiliate marketing spend with a particular focus on conversions
Experience:
- Working within an omnichannel or a pureplay e-commerce business
- Ideal experience within a premium consumer product
- Must have had experience managing/responsibility for revenue targets for a USA based e-commerce website
- Experience of managing Amazon Marketplace as a sales lever
- Experience of ecommerce forecasting processes
- Must have advanced excel experience for reporting required for sales analysis
- Experience working cross functionally to evaluate performance across on-site, digital marketing and CRM
- Understanding of latest CRO techniques, A/B testing, analytics, merchandising principles
Benefits at Brompton:
Brompton offers you an excellent working environment with enthusiastic colleagues who get along, communicate and co-operate well with each other. The working climate is informal, but we work hard. Next to good terms of employment, Brompton offers you the opportunity to work in a responsible and challenging job within a dynamic, international and ambitious environment. We are all proud to be part of Brompton Bicycle Ltd; we all share the same passion and dedication to the company and the product, despite any differences in cultural backgrounds and skills.
- Flexible working
- 9 Day Fortnight – This is a flexible working pattern which individuals can opt in for where an employee works their contractual hours across 9 days instead of 10 days. (i.e. 80 hours across 9 days instead of 10 days). This mean the individual would work an additional hour across Monday to Thursday (across the 2 week period) to gain their Friday off.
- Annual Leave – 25 days annual leave, plus all UK bank holidays.
- Competitive Salary – Plus workplace pension scheme and profit share bonus.
- Brompton Discount - Get ready to bike in style, as all employee’s receive up to 60% off their very own bike and accessories, plus there are discounts for your friends and family too.
- Staff Loan Bike – All employees are eligible to receive a Brompton Bicycle which they can use free of charge for up to 3 months
- Onboarding Induction – New starters will enrol on a 3-month onboarding induction programme with a welcome pack goody bag as well as a factory tour, meet&greet with the Chiefs and an afternoon bike ride. There are also opportunities for work experience in the Covent Garden shop floor.
- Free Breakfast – Unlimited, all-day access to an array of fruit and cereal
- On-Site Canteen – Staff can enjoy subsidised meals, snacks and refreshments at our in-house HandleBar Café
- Breakout Areas – Unwind on the mezzanine floor which contains a ping-pong, foosball and pool table and other games like darts and a giant Connect-4!
- Social Activities - Throughout the year enjoy time with your colleagues as we host an annual Summer and Christmas party, annual bike rides (both inside and outside the UK), volunteering activities and family fun days just to name a few.
- Learning and Development - Access to free LinkedIn Learning and opportunity to devote some of your time at work to personal development. We value professional development and actively promote internal promotions and opportunities.
- Benefits - Workplace Pension Scheme, Care and Health Support, Flexible Working, Cycle to Work Scheme and other benefits.
- Mental Health – We provide access to a confidential EAP that offers counselling, resources and support for various mental health challenges. There’s also Head Space, Brompton’s approved wellness program for employees.
- Paid Leave – We offer an enhanced Family, Paternity and Maternity leave pay.
Brompton was listed amongst the best UK workplaces in 2020 and was awarded silver investors in People Accreditation and London Living Wage Employer in 2021.
Diversity, Equality and Inclusion Commitment
Regardless of age, disability, race, gender, religion, sexual orientation, culture, educational background, parental status, neurodiversity or disability - whoever you are, if you’re passionate about your work, curious, relentless and customer-obsessed, we want to hear from you.
