VP, Brand Solutions

Contract Type: Perm Full time

Salary: £110,000 to £120,000

Workplace: White City, London - 3 days a week in the office

Closing Date: 12th February 2026

The rol

e
The Vice President, Brand Solutions is a senior commercial leader responsible for building, scaling, and managing a new multi-million–pound global revenue stream for ITV Studios. This leadership role will develop and drive strategic relationships with global media agencies, brand partners, and top-tier advertisers, with a specific focus on driving high-value investment from the world’s largest agency group

s.
The VP Brand Partnerships will architect global partnership packages, respond to global agency briefs, pitch major multi-market commercial solutions, and create premium partnership opportunities around ITV Studios’ most recognisable and best-loved television

IP.In addition, they will collaborate with producers, creators, and internal creative teams to reimagine catalogue IP and co-develop new content franchises designed specifically for brand partnership. This role requires an exceptional commercial strategist with deep experience in a rights-driven media business (ideally TV), extensive global agency relationships, and a proven ability to build and scale commercial partnership lines from the ground

up.
Main responsibili

ties
Global Media Agency Leade

• rship
  Serve as the primary senior contact for ‘The Big Six’ global media agency holding comp
• anies.Build, nurture, and deepen relationships with senior decision-makers within agency investment, strategy, content, and partnerships
• teams.Establish Studio55 at ITV Studios as a must-have partner within global agency ecosy
• stems.Drive high-value, multi-market investment conversations aligned to agency priorities and advertiser d

emand.
Global Package Development & Commercial S

• trategy
  Build global, multi-IP commercial packages combining broadcast, digital, social, creator-led, experiential, and product licensing rights across ITV
• Studios.Lead development of innovative brand partnership products that l
• everage:Tentpole unscripted entertainmen
• t brandsFactual and scripted global
• formatsCatalogue IP reimagined fo
• r brandsCreator collaborations and new content fr
• anchisesCreate packages with rights frameworks that are globally scalable, commercially compelling, and contractually

models.
Partnership Pitching & Revenue

• Delivery
  Lead proactive global pitches to agencies and brand
• partners.Respond to incoming RFPs and international agency briefs with best-in-class commercial
• solutions.Build persuasive storytelling and high-impact pitch materials that po

sition ITV
Studios as a global premi

• um partner.
  Own revenue delivery and growth targets global brand partnerships with

in Studio55.
Brand & Clie

• nt Leadership
  Manage senior relationships with global brand partners across key categories (FMCG, tech, automotive, retail, finance, lif
• estyle, etc.).Identify whitespace opportunities and new sectors for interna
• tional growth.Champion the role of content, IP, and creator-led storytelling in b
• rand-building.Deliver partnership solutions that meet client marketing objectives while maximising ITV Studios’ com

mercial value.
Creative Collaboration & Cont

• ent Development
  Work with VP Brand Integrations, producers, format teams, creative executives, and exter
• nal creators to:Reimagine catalogue IP for b
• rand integrationFacilitate new content opportunities specifi
• cally for brandsDevelop talent-led formats and social-first storytelling fo
• r brand partnersTranslate brand briefs into viable content solutions that maintain editorial integrity and

audience value.
Rights & Contr

• actual Excellence
  Apply expert understanding of rights-based media bus
• inesses to ensure:Global licensing, distribution, format, and commercial ri
• ghts are respectedPartner solutions are legally, creatively, and co
• mmercially tenableWork closely with legal and commercial affairs on rights structures, deal terms, and co

ntract frameworks.
Internal Leadership & Cross-Funct

• ional Collaboration
  Work closely with the two VP Brand Integrations and the broader Brand Licensing leadership team t
• o develop solid RTBsEngage and inspire global creative and production teams, format sales, digital studios, and country-lev

d long-term planning
Skills you’ll ne

• ed (minimum criteria)
  Extensive experience in global brand partnerships, media agency leadership, rights-based media, TV networks, or content-led commerci
• al strategy and sales.Deep, existing relationships across major g
• lobal agency networks.Proven success in building multi-million–pound partnership reven
• ue lines from scratch.Strong understanding of rights frameworks, distribution models, format licensing, and glob
• al content ecosystems.Demonstrated ability to pitch and close seven-figure+ br
• and partnership deals.Exceptional commercial acumen and sophisticat
• ed negotiation skills.Fluent in the language of brand strategy, investment, creative conten
• t, and media planning.Strong experience developing content‐based solutions
• for major advertisers.Ability to work with senior creative, production, and for

t C-suite/board level.
Other things we’re loo

• king for (key criteria)
  Visionary commercial leader with entrepreneuria
• l spirit and resilience.Highly credible with global
• agencies and brand CMOs.Strong storyteller with exc
• eptional pitch presence.Collaborative yet
• highly self-sufficient.Creative thinker with a strategic mindset and rigorou
• s commercial discipline.Passionate advocate for global IP, storytelling, and content