VP of International Expansion

CompanyCleo

LocationLondon Area, United Kingdom

Posted At1/23/2026

UK Visa Sponsorship Analytics

Analytics are greyed out due to low classification confidence (36.0%).

Occupation Type

Financial managers and directors

Occupation Code Skill LevelHigher Skilled

Sponsorship Salary Threshold

£75,100 (£38.51 per hour)

Occupation rate applies

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Description

About The Company

About Cleo

At Cleo, we're not just building another fintech app. We're embarking on a mission to fundamentally change humanity's relationship with money. Imagine a world where everyone, regardless of background or income, has access to a hyper-intelligent financial advisor in their pocket. That's the future we're creating.

Cleo is a rare success story: a profitable, fast-growing unicorn with over $200 million in ARR and growing over 2x year-over-year. This isn't just a job; it's a chance to join a team of brilliant, driven individuals who are passionate about making a real difference. We have an exceptionally high bar for talent, seeking individuals who are not only at the top of their field but also embody our culture of collaboration and positive impact.

If you’re driven by complex challenges that push your expertise, the chance to shape something truly transformative, and the potential to share in Cleo’s success as we scale, while growing alongside a company that’s scaling fast, this might be your perfect fit.

Follow us on LinkedIn to keep up to date with new product features and insights from the team.

About The Role

We’re looking for an exceptional VP of International to own Cleo’s growth and commercial performance in our home market. You’ll be responsible for driving user and revenue growth, deepening product-market fit, and shaping the UK strategy across marketing, partnerships, and product. This is a hands-on leadership role with a broad remit: you’ll operate like a GM while partnering with central Growth, Product, and Lending to build Cleo in the UK.

Key Responsibilities

Own international strategy and performance

Own Cleo’s strategy and results across all non-US markets.
Own the trade-off between impact and effort for every new county
Be accountable for international-level KPIs across user growth, engagement, revenue, and unit economics.
Set clear success criteria for markets at each stage: launch, early traction, and steady state.

Lead the UK and scale it further

Own the UK as Cleo’s most mature international market, driving continued growth and commercial performance.
Ensure the UK acts as a proving ground and blueprint for future international launches.

Lead new country launches

Own the full lifecycle of new market entry: market selection, business cases, GTM strategy, and launch execution.
Partner closely with Growth, Product, Data, Legal, and Lending to ensure launches are fast, compliant, and scalable.
Build repeatable launch playbooks to accelerate future expansion.

Get markets to steady state

Drive markets from launch through to sustainable product-market fit and contribution margin.
Make disciplined investment decisions based on performance, learning velocity, and unit economics.

Build and lead international teams

Hire and develop country leads / GMs as markets scale.
Decide when markets need local leadership versus centralised support.
Build a strong international operating rhythm and leadership bench.

Represent the international user

Ensure product and marketing feel locally relevant while remaining globally scalable.
Shape product priorities based on international user behaviour and insights.

Collaborate Globally

Represent international performance at the SLT level.
Partner closely with central Growth, Product, Lending, and Finance leaders to align priorities and share learnings across markets.

What We're Looking For

Experience owning international or multi-market GM-style responsibility in a high-growth consumer or fintech company.
Track record of scaling existing markets and launching new ones successfully.
Strong strategic judgment around market selection, sequencing, and capital allocation.
Comfortable operating with ambiguity and making high-conviction decisions.
Exceptional cross-functional leader and communicator.
Deeply data-driven, outcome-oriented, and pragmatic.
Motivated by Cleo’s mission and excited to build a global business beyond the US.

What do you get for all your hard work?

A competitive compensation package (base + equity) with bi-annual reviews, aligned to our quarterly OKR planning cycles.
Work at one of the fastest-growing tech startups, backed by top VC firms, Balderton & EQT Ventures

A clear progression plan. We want you to keep growing. That means trying new things, leading others, challenging the status quo and owning your impact. Always with our complete support.

Flexibility. We can’t fight for the world’s financial health if we’re not healthy ourselves. We work with everyone to make sure they have the balance they need to do their best work

Work where you work best. We’re a globally distributed team. If you live in London we have a hybrid approach, we’d love you to spend one day a week or more in our beautiful office. If you’re outside of London, we’ll encourage you to spend a couple of days with us a few times per year. And we’ll cover your travel costs, naturally.

Other Benefits

Company-wide performance reviews every 6 months
Generous pay increases for high-performing team members
Equity top-ups for team members getting promoted
25 days annual leave a year + public holidays (+ an additional day for every year you spend at Cleo, up to 30 days)
6% employer-matched pension in the UK
Private Medical Insurance via Vitality, dental cover, and life assurance

Enhanced parental leave

1 month paid sabbatical after 4 years at Cleo

Regular socials and activities, online and in-person

We'll pay for your OpenAI subscription

Online mental health support via Spill

Workplace Nursery Scheme

And many more!

Welcoming Everyone

We strongly encourage applications from people of colour, the LGBTQ+ community, people with disabilities, neurodivergent people, parents, carers, and people from lower socio-economic backgrounds.

If there’s anything we can do to accommodate your specific situation, please let us know.

Download the Test Flight

App access for people in the UK & Europe: If you are an iOS user, please use this link to sign up to our TestFlight version of the app, so you can have a play around with the functionality and features: https://testflight.apple.com/join/fDG9hWng

By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Cleo AI. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Cleo AI may be terminated summarily or I

may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Cleo AI's Candidate Privacy Notice

By submitting this application, I confirm that all the information given by me in this application for employment and any additional documents attached hereto are true to the best of my knowledge and that I have not wilfully suppressed any material fact. I confirm I have disclosed if applicable any previous employment with Cleo AI. I accept that if any of the information given by me in this application is in any way false or incorrect, my application may be rejected, any offer of employment may be withdrawn or my employment with Cleo AI may be terminated summarily or I may be dismissed. By submitting this application, I agree that my personal data will be processed in accordance with Cleo AI's Candidate Privacy Notice