Website Content Manager, International

London, England, United Kingdom

6/26/2025

Position Overview

We are seeking an experienced and highly skilled Website Content Manager to partner with the digital international marketing team to deliver a best-in-class website experience for our users. This role will be critical in driving the overall website strategy, user experience, CRO, SEO performance and content delivery across our consumer and HCP divisions. The Website Content Manager will oversee daily operations, maintenance, and strategic development of the website across all international markets.

This role requires proficiency in publishing website content, ensuring quality control, and maintaining brand consistency. You will also partner with our global digital marketing team to ensure global standards are maintained. Part of this role will require collaboration with marketing managers across international markets to develop localised website strategies and roadmaps per region.

The website content manager is expected to have strong knowledge in Drupal CMS and be able to collaborate with key stakeholders to deliver on complex projects.

Responsibilities

• Work closely with the senior digital consumer and HCP marketing managers to ensure that the international website strategy is aligned to the overall digital strategy.
• Lead and champion the international website content roadmap end-to-end by working closely with stakeholders across international regions to prioritize tasks and align with regional business objectives.
• Demonstrate thought leadership with website strategy.
• Drive the new website redesign project representing international interests and build a strong content foundation for continuous growth.
• Drive website content, ensuring SEO compliance and digital campaign tagging when needed.
• Lead end-to-end website delivery (concept to content delivery) ensuring seamless, high-performing, and user-friendly experiences.
• Review performance metrics to improve user experience & optimise conversion rates.
• Deliver key metrics for website and SEO across international markets.
• Collaborate with IT, design, and marketing teams for new features, integrations, and enhancements.
• Partner with global digital marketing agency to ensure website and SEO strategy is delivered and implemented.
• Partners with global digital marketing team to build a global website roadmap that aligns to the international business priorities.
• Champions and delivers website management approach and objectives, able to think outside of the box and bring new ways of working to the table.
  
  

Required Skills And Competencies

• Strong track record of leading website strategy through to implementation.
• Proven experience in content management systems, ideally with Drupal CMS.
• Strong knowledge of digital marketing strategies, SEO best practices, and website performance optimisation.
• Experience with Google Analytics, Google search console and other key digital reporting platforms.
• Ability to project manage tasks, handle multiple projects, and manage stakeholder expectations across multiple regions.
• Excellent communication skills for collaboration with cross-functional teams and agencies.
  
  

Education And Experience

• Degree level
• Experience in a regulated industry would be preferred
  
  

Additional Information

• This position is eligible for hybrid working arrangements and requires on-site work from an Insulet's London office at least three (3) days per week.
• Travel is estimated at 25% but will flex depending on business need.
  
  

Insulet Corporation (NASDAQ: PODD), headquartered in Massachusetts, is an innovative medical device company dedicated to simplifying life for people with diabetes and other conditions through its Omnipod product platform. The Omnipod Insulin Management System provides a unique alternative to traditional insulin delivery methods. With its simple, wearable design, the tubeless disposable Pod provides up to three days of non-stop insulin delivery, without the need to see or handle a needle. Insulet’s flagship innovation, the Omnipod 5 Automated Insulin Delivery System, integrates with a continuous glucose monitor to manage blood sugar with no multiple daily injections, zero fingersticks, and can be controlled by a compatible personal smartphone in the U.S. or by the Omnipod 5 Controller. Insulet also leverages the unique design of its Pod by tailoring its Omnipod technology platform for the delivery of non-insulin subcutaneous drugs across other therapeutic areas. For more information, please visit insulet.com and omnipod.com.

We are looking for highly motivated, performance-driven individuals to be a part of our expanding team. We do this by hiring amazing people guided by shared values who exceed customer expectations. Our continued success depends on it!

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