Website Lead

We’re now looking for a Website Lead to take full ownership of our website strategy, delivery and optimisation for a 15 month FTC / 3 days per week This is a critical role within our Marketing & Communications team that blends creativity, technical expertise, and customer-first thinking. If you're an experienced web professional ready to take a lead role in shaping how a major utility connects online, this is your opportunity.

About us

At Affinity Water, we’re proud to be the UK’s largest water-only supplier. Every day, we deliver sustainable, high-quality water to over 3.9 million people across the South East of England, we’re on a mission to make every drop count for our customers, our communities, and the environment.

We’re passionate about the way we connect with our customers. From bills to browser clicks, we’re focused on delivering clear, engaging, and accessible communications and our website sits at the heart of that experience.

What you’ll be doing

This is a key role within our Marketing & Communications team and crucial in helping us engage with our customers on a day-to-day basis.

Work with the Digital Executive and the marketing and communications team to execute strategic plans and communication tactics to inform, educate or engage customers – thinking mobile first. Ensuring the accuracy and hygiene of customer data adhering to customer preferences; maintaining opt-in practices and complying with data protection regulations.

Collaborate with cross-functional teams, including IT and customer experience to design, develop engaging website content, and deploying best practice in tracking and measuring the performance of the website.

It will require an understanding of CMS and basic HTML. You will adhere to all regulatory requirements and promote inclusive by design thinking and implementation across the website.

The ideal candidate will possess a passion for design, finely tuned technical skills, and a keen eye for detail.

Key Responsibilities

As Website Lead, you will:

• Own and manage all technical aspects of the website.
• Oversee day-to-day website activities including uploading new content, publishing new pages, and ensuring accessibility, SEO optimisation, and brand consistency.
• Create, edit, and tailor website copy to ensure it is platform-appropriate, inclusive and engaging.
• Collaborate with internal teams to implement communication strategies and execute digital campaigns.
• Champion data accuracy and customer preferences, ensuring GDPR compliance and opt-in best practices.
• Track and measure website performance using analytics tools, sharing actionable insights regularly.
• Manage the relationship with the web development agency, ensuring timely and effective issue resolution.
• Partner with IT to ensure robust website security, cookie management, and policy compliance.
• Stay ahead of digital trends, tools, and technologies to drive innovation and improvements.
• Maintain documentation and follow internal change control processes rigorously.

What We’re Looking For

Experience & Knowledge

• 3+ years’ experience as a Web Content Manager or similar role.
• Deep understanding of web disciplines and CMS platforms.
• Strong grasp of website analytics and user journeys.
• Working knowledge of HTML.
• Experience managing external web development agencies.
• Familiarity with web accessibility standards, GDPR, and working within regulated environments.
• Experience with Google Tag Manager (desirable).
• Skills in wireframing, design software and web optimisation techniques.
• Line management experience

Skills & Competencies

• Takes ownership and drives projects from brief to delivery.
• Proactive, self-motivated and thrives under pressure.
• Collaborative team player who communicates effectively across functions.
• Excellent written and verbal communication with a keen eye for detail.
• Analytical mindset – comfortable interpreting data and turning it into insight.
• Strong problem-solving skills, technically logical and methodical.
• Understands the importance of tone, storytelling and design in customer communication.

Benefits:

• Salary £23,000 - £28,000 pro rata based on 3 days. Dependant on skills and experience
• 3 days per week - 2 days onsite in Hatfield
• Learning and development opportunities, including mentoring and a range of formal courses and open learning resources.
• Entry into the company annual bonus scheme.
• Annual leave from 23-27 days rising with length of service, and the option to purchase up to 5 extra days.
• A ‘Celebration Day’ in addition to public holidays that people can use to celebrate a religious festival or other occasion that is important to them.
• A generous 'double match pension scheme' that doubles the contributions you make (company contribution capped at 12%)
• We offer a range of family benefits including enhanced Maternity, Adoption, Paternity, Shared Parental Leave, Fertility Support Leave and up to 5 full or 10 half days of paid Carers Leave.
• Menopause policy and Reasonable Adjustment policy to help everyone perform at their best.
• Access to our Wellbeing Centre with support for looking after your physical and mental health.
• Discounts at a Range of Retail Outlets and on Dental and Medical Insurance through our Tap4Perks scheme.
• Up to 4 Affinity days a year to volunteer in the community.
• Life Assurance.
• Disability confident: if you need to apply in a different format, please contact us

Disability Confident Employer