Workday Marketing Director

Join Kainos and Shape the Future

At Kainos, we’re problem solvers, innovators, and collaborators - driven by a shared mission to create real impact. Whether we’re transforming digital services for millions, delivering cutting-edge Workday solutions, or pushing the boundaries of technology, we do it together.

We believe in a people-first culture, where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you’ll be part of a diverse, ambitious team that celebrates creativity and collaboration.

Ready to make your mark? Join us and be part of something bigger.

Position Description

Are you ready to lead a major priority area for marketing and business development within a leading technology and business services firms? Kainos is seeking a strategic, insight-led, commercially minded Marketing Director to support Business Development in the Europe & Australia. You will lead the marketing strategy, design, and delivery of full-funnel marketing & business development initiatives that help drive demand, pipeline, and revenue across our priority sectors and regions within our European & Australian business.

Your Future Duties And Responsibilities

As the Marketing Director, you will play a pivotal role in connecting marketing strategies to business growth. With a strong commercial mindset, you'll lead the development and execution of integrated, insight-led marketing campaigns that align with strategic business goals, enabling the sales force across key commercial sectors.

Strategic Marketing

• Develop and execute full-funnel marketing campaigns that span awareness, demand generation, emerging market penetration, pipeline acceleration, and conversion.
• Lead the design and deployment of integrated sector-specific marketing across owned, earned, and paid media.
• Design and manage Account-Based Marketing (ABM) initiatives to support priority objectives and strategic accounts.
• Collaborate with global Sales teams to deliver positioning, tools, and content that support proactive and reactive sales efforts.
• Independently translate company strategy into full spectrum revenue generating marketing campaigns, influencing partners, senior stakeholders and Sales teams to engage and support those campaigns.
• Analyse market trends, customer insights, and competitor strategies to inform campaigns and positioning strategies.
• Develop and refine differentiated value propositions for new products and services.
• Lead the creation and execution of integrated go-to-market (GTM) strategies for product launches, including messaging, positioning, packaging, and pricing collaboration with Senior Sales Executives.
• Coordinate across product, sales, and partner teams to ensure successful and aligned new Product and Services launches.
  
  

Partnership Marketing

• Work with commercial partners to drive joint go-to-market (GTM) strategies with commercial growth priorities, leveraging strong negotiating skills to do so.
• Onboard new partners and support partner enablement with toolkits, collateral, and training materials.
• Access other partners and create and manage Kainos own MDF (Market Development Funds) and joint marketing budgets.
  
  

Pipeline Optimisation & Conversion Alignment

• Work across functions to enhance conversion from MQL to closed opportunity.
• Represent Europe & Australia in global lead generation maturity initiatives and tool development.
  
  

Continuous Improvement

• Use campaign retrospectives and pipeline analytics to refine performance and drive ROI.
• Act as a connector to ensure consistent messaging, client insights, and value propositions across teams.
  
  

Required Qualifications To Be Successful In This Role

To succeed in this role, you will bring a strong blend of strategic thinking, marketing execution, and sales alignment capabilities, alongside deep sector and client understanding.

Marketing Requirements

• Extensive experience in B2B marketing leadership roles within IT services, consulting, or professional services.
• Expertise in developing and executing full-funnel marketing strategies and ABM programs.
• Demonstrated ability to influence senior stakeholders and work closely with senior sales directors, sector heads, partners and business leaders.
• Previous experience in partnership marketing including commercial negotiations and joint GTM campaigns.
• Strong storytelling skills and experience developing high-impact content for complex pursuits.
• Proven experience of leveraging marketing capability to open and develop emerging markets and launch new Products and Services.
• Excellent proven ability to convert Company objectives into marketing strategy with MQL targets achieved and excellent MQL to Sales Won conversion ratios.
• Excellent ability to drive multi-channel, cross marketing campaigns which are both verticalized and regionalised.
• Competency in campaign performance analytics, persona-based marketing, and market intelligence and analysis.
• Bachelor’s degree in marketing, business, or related field
  
  

Leadership Requirements

• Commercially minded, strategic thinker with a strong sense of business impact.
• Collaborative team player who excels in cross-functional environments.
• Insight-driven, capable of simplifying complex topics and marketing requirements into clear, actionable independent and interdependent strategies.
• Proven leadership in growing and mentoring diverse and high-performing marketing teams.
• Confident balancing strategic vision with operational delivery.
• Trusted business partner, able to build credibility and influence at all levels.
• Technologically curious and adaptable, keeping marketing efforts forward-looking and relevant.
• Effective in navigating global-local dynamics—balancing global priorities with regional activity.
  
  

Qualifications

• 12+ years of marketing experience, preferably in B2B SaaS, with at least 3 years in a leadership role.
• Proven success in partner/channel marketing or marketing within a partner-led GTM model.
• Deep understanding of SaaS sales cycles and partner ecosystems (VARs, MSPs, SI, technology partners, etc.).
• Strong demand generation and digital marketing skills.
• Excellent communication, storytelling, and interpersonal skills.
• Data-driven mindset with experience using CRM (e.g., Marketo, Dynamics 365 etc.) and analytics tools.
• Experience managing budgets and teams.
  
  

Skills

• Business Development
• Partnership Management
• Leadership
• Marketing Comm & Promotion
• Marketing Strategy & Policy
  
  

Embracing our differences  

At Kainos, we believe in the power of diversity, equity and inclusion. We are committed to building a team that is as diverse as the world we live in, where everyone is valued, respected, and given an equal chance to thrive.   We actively seek out talented people from all backgrounds, regardless of age, race, ethnicity, gender, sexual orientation, religion, disability, or any other characteristic that makes them who they are.   We also believe every candidate deserves a level playing field.

Our friendly talent acquisition team is here to support you every step of the way, so if you require any accommodations or adjustments, we encourage you to reach out.

We understand that everyone's journey is different, and by having a private conversation we can ensure that our recruitment process is tailored to your needs.