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Job Title: Account Executive – China PR & Digital Marketing
Job Type: Part-time/Freelance Role
Company: 11K Consulting
Location: Hybrid (Ideally in London)
Position Overview:
Join our dynamic team to support cross-border projects targeting China's luxury, real estate, and high-net-worth (HNWI) markets. Gain hands-on experience in global communication strategies while collaborating with industry leaders.
Who are 11K Consulting?
11K Consulting is a leading China-specialist integrated communications consultancy that unlocks the market potential of Chinese high-net-worth-individuals and investors through sharing unique insights, tailored communications strategies and providing unparalleled access.
With teams in London and Shanghai and affiliate networks in Singapore, Hong Kong, UAE, the USA, and globally, we are a team of modern, multi-lingual trusted advisors who are culturally astute, connected and who understand your business priorities as well as the needs and aspirations of these valuable customer groups.
We work across all luxury sectors and have specific experience in luxury property, design and architecture, and luxury lifestyle sectors. To learn more about 11K, visit www.11kconsulting.com.
Our core values - A.S.I.A.:
- Adaptable: We are flexible - we listen, absorb and deliver
- Strategic: We always start with ‘WHY’ to create dynamic solutions that deliver against business objectives
- Irreproachable: We act with the highest level of ethics and professionalism
- Accountable: We deliver against our promises, and always aim to exceed expectations
Key Responsibilities:
1. China PR & Media Relations
- Understand the China media landscape, and be able to draft a press release with suitable media angles from scratch in both English and Mandarin.
- Draft and translate media materials and press releases (English ↔ Mandarin) with quality.
- Prior experience in working in media/journalism is ideal, though not a must.
- Support media relations efforts, including pitching to Chinese media and handling follow-ups.
- Monitor media coverage and compile media reports.
2. Social Media Content Marketing
- Develope and create engaging content for clients’ Chinese social media platforms (incuding WeChat, RedNote) with quality and creativity, aligned with clients’ target and goals.
- Brainstorm and present creative content and campaign strategies that can generate excellent results.
- Proficiency in using Xiumi or similar software.
- Coordinate influencer campaigns, including end-to-end liaison with KOLs/KOCs, maintain and regularly update influencer databases.
3. Client Communications & Commercial Mindset
- Be able to manage specific tasks for each client efficiently and effectively – including delivering deliverables on time and with quality.
- Evidence of delivering KPI frameworks for campaigns exhibiting a strong understanding of campaign measurement.
- Recognise when to escalate issues which have commercial implications, and how to manage these situations with your Manager/Director.
- Focus on the outcomes and impact, not just the deliverables.
- Negotiate favourable rates with all third-party suppliers.
4. Administrative and Internal Coordination
- Conduct market and client research to support campaigns and business development.
- Prepare and write client activity reports on a timely basis, without much supervision or changes.
- Design basic marketing assets (e.g., e-posters, e-newsletters).
- Maintain and organise databases (media, influencers, guest lists).
- Provide general admin support to team members.
- Attend industry networking events to build relationships with influencers, media, and partners.
Skill Requirements:
- Fast learner with a proactive mindset
- Detail-oriented and highly organised
- Prior experience in the media/journalism sector is a priority, thought not a must
- Outstanding English and Chinese writing skills (samples required)
- Proficiency in office software for client-ready deliverables including Microsoft and alternative software for presentation and work automation
- A strong passion for the communication and consulting industry
- Basic skills in photo and video editing
- Native Mandarin speaker with fluent English communication skills (written and spoken)
- Minimum 1 year of experience in PR, media or digital marketing that related to China market
- Strong knowledge of Chinese social media platforms and marketing trends.
- Strong extensive knowledge with social media tools
Other Requirements:
- Eligible to work in the UK (No company sponsorship required)
- Ideally to work in the office two days a week in Central London
- To start as soon as possible
Benefits:
- Competitive salary, based on experience
- Performance-based annual bonus
- Hybrid working
- Working aboard for a period of times when met years of working requirement
- Ongoing training and professional development opportunities
- Regular performance review
- Regular team socials and networking events
- Warm and supportive team working culture
- Exposure to high-profile clients and influential industry figures
How to apply:
If you are interested in this position, please email your CV and a cover note to Sally Maier-Yip at [email protected].
