Job Title: Account Executive – China PR & Digital Marketing

Job Type: Part-time/Freelance Role

Company: 11K Consulting

Location: Hybrid (Ideally in London)

Position Overview:

Join our dynamic team to support cross-border projects targeting China's luxury, real estate, and high-net-worth (HNWI) markets. Gain hands-on experience in global communication strategies while collaborating with industry leaders.

Who are 11K Consulting?

11K Consulting is a leading China-specialist integrated communications consultancy that unlocks the market potential of Chinese high-net-worth-individuals and investors through sharing unique insights, tailored communications strategies and providing unparalleled access.

With teams in London and Shanghai and affiliate networks in Singapore, Hong Kong, UAE, the USA, and globally, we are a team of modern, multi-lingual trusted advisors who are culturally astute, connected and who understand your business priorities as well as the needs and aspirations of these valuable customer groups.

We work across all luxury sectors and have specific experience in luxury property, design and architecture, and luxury lifestyle sectors. To learn more about 11K, visit www.11kconsulting.com.

Our core values - A.S.I.A.:

Adaptable: We are flexible - we listen, absorb and deliver
Strategic: We always start with ‘WHY’ to create dynamic solutions that deliver against business objectives
Irreproachable: We act with the highest level of ethics and professionalism
Accountable: We deliver against our promises, and always aim to exceed expectations

Key Responsibilities:

1. China PR & Media Relations

Understand the China media landscape, and be able to draft a press release with suitable media angles from scratch in both English and Mandarin.
Draft and translate media materials and press releases (English ↔ Mandarin) with quality.
Prior experience in working in media/journalism is ideal, though not a must.
Support media relations efforts, including pitching to Chinese media and handling follow-ups.
Monitor media coverage and compile media reports.

2. Social Media Content Marketing

Develope and create engaging content for clients’ Chinese social media platforms (incuding WeChat, RedNote) with quality and creativity, aligned with clients’ target and goals.
Brainstorm and present creative content and campaign strategies that can generate excellent results.
Proficiency in using Xiumi or similar software.
Coordinate influencer campaigns, including end-to-end liaison with KOLs/KOCs, maintain and regularly update influencer databases.

3. Client Communications & Commercial Mindset

Be able to manage specific tasks for each client efficiently and effectively – including delivering deliverables on time and with quality.
Evidence of delivering KPI frameworks for campaigns exhibiting a strong understanding of campaign measurement.
Recognise when to escalate issues which have commercial implications, and how to manage these situations with your Manager/Director.
Focus on the outcomes and impact, not just the deliverables.
Negotiate favourable rates with all third-party suppliers.

4. Administrative and Internal Coordination

Conduct market and client research to support campaigns and business development.
Prepare and write client activity reports on a timely basis, without much supervision or changes.
Design basic marketing assets (e.g., e-posters, e-newsletters).
Maintain and organise databases (media, influencers, guest lists).
Provide general admin support to team members.
Attend industry networking events to build relationships with influencers, media, and partners.

Skill Requirements:

Fast learner with a proactive mindset
Detail-oriented and highly organised
Prior experience in the media/journalism sector is a priority, thought not a must
Outstanding English and Chinese writing skills (samples required)
Proficiency in office software for client-ready deliverables including Microsoft and alternative software for presentation and work automation
A strong passion for the communication and consulting industry
Basic skills in photo and video editing
Native Mandarin speaker with fluent English communication skills (written and spoken)
Minimum 1 year of experience in PR, media or digital marketing that related to China market
Strong knowledge of Chinese social media platforms and marketing trends.
Strong extensive knowledge with social media tools

Other Requirements:

Eligible to work in the UK (No company sponsorship required)
Ideally to work in the office two days a week in Central London
To start as soon as possible

Benefits:

Competitive salary, based on experience
Performance-based annual bonus
Hybrid working
Working aboard for a period of times when met years of working requirement
Ongoing training and professional development opportunities
Regular performance review
Regular team socials and networking events
Warm and supportive team working culture
Exposure to high-profile clients and influential industry figures

How to apply: 

If you are interested in this position, please email your CV and a cover note to Sally Maier-Yip at sally@11kconsulting.com.

11KCONSULTING LTD

Registered Sponsor Name: 11K Consulting Ltd

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