Advertising and Sponsorship Officer

This is a fixed term role until January 2027.

A unique opportunity to shape partnerships, drive income, and help tell Sheffield’s story.

Sheffield City Council is seeking a proactive, people‑focused Advertising and Sponsorship Officer to join our Communications Team on a 12‑month interim contract. This is a varied, self‑driven role that blends stakeholder management, sales, marketing, policy, relationship‑building and strategic thinking, offering the chance to create real impact across our city.

Why Sheffield?

Sheffield is a vibrant, green and diverse city with a proud heritage and an ambitious future. With more trees per person than any UK city, thriving culture, world‑class outdoor spaces nearby, and a warm community spirit, Sheffield is an inspiring place to live, work and grow. We value collaboration, innovation and fairness. We’re looking for someone who shares those values.

About the role

As Advertising and Sponsorship Officer, you’ll generate revenue across a unique estate. Multiple platforms including our website, intranet, social media, bulk email, outdoor media, publications and filming opportunities. You’ll build strong internal and external relationships, identify new commercial opportunities, and ensure activity aligns with policy, procurement and Council priorities.

The role combines daily relationship management with longer‑term planning and strategy. You’ll thrive here if you enjoy autonomy, variety and turning opportunities into results.

What we’re looking for

We’re looking for someone who is motivated, confident working with stakeholders at all levels, and excited by finding and delivering new revenue opportunities. Key strengths include:

Core skills and attributes

• Strategic thinker, able to connect opportunities to the bigger picture
• Highly self‑motivated and comfortable driving work independently
• Strong planning skills and ability to prioritise around key events
• Financially confident, forecasting, tracking and reporting
• People‑focused, adaptable and able to build strong relationships
• Excellent customer service and professionalism
• Resilient when navigating sensitive or challenging situations
• Calm under pressure and target‑driven
• Strong written communication for sales, promotion and stakeholder liaison
• Detail‑oriented, ensuring activity is compliant with policy and legislation
• Analytical and confident interpreting data and complex information

Experience and knowledge

• Experience in advertising, sponsorship or sales
• Proven track record of generating revenue and meeting targets
• Ability to identify and convert new opportunities
• Understanding of local government issues and constraints
• Familiarity with advertising and sponsorship codes (e.g., CAP Code)

What you’ll be doing

• Building and maintaining a strong network of contacts
• Converting leads into successful advertising and sponsorship opportunities
• Managing advertising activity end‑to‑end, including working with design and web teams
• Monitoring, reporting and forecasting revenue
• Ensuring all activity meets Council policy, procurement and legislative requirements
• Supporting development of advertising and sponsorship policy
• Contributing positively to the culture of the Communications Team

This is a politically restricted post.

Why join us?

You’ll join a collaborative, innovative and supportive Communications Team committed to Equality, Diversity and Inclusion. This is a chance to help grow partnerships, strengthen the Council’s long‑term income and shape the way Sheffield connects with its communities and partners.

• At Sheffield City Council, inclusion is at the heart of what we do. We are proud of our diverse workforce, and we welcome applicants from all backgrounds. We are committed to fairness, flexibility and investing in people.
• You’ll be working in a supportive team where your ideas are heard, your voice matters, and your development is encouraged every step of the way.
• You’ll be helping to shape the future of communications in one of the UK’s most dynamic, creative and community-focused cities.
• Our values are core to the way we work and reflected in everything we do:
• People are at the heart of what we do: We respect and support people, listen to understand what matters to them, and value diversity.
• Openness and honesty are important to us: We communicate clearly, discuss challenges, and work together to address them.
• Together we get things done:

How to Apply: If you are excited about this opportunity and believe you have the skills, knowledge and passion to make a difference, we would love to hear from you!

Important - please read the Applicant Guidance Attachment and the Job Description before applying.

We use a values-based scoring system for applications which is based upon evidence you give us of your skills and experience. You will need to provide information against the minimum essential requirements section where it says Assessment Method Application Form next to it.

Applications are made online by clicking the Apply Online Button.

We are investing in our workforce and are promoting opportunities to our under-represented groups. We value equality, diversity and inclusion and are focused on increasing the diversity of our workforce, particularly the number of Black, Asian, Minority Ethnic, Disabled and LGBTQ+ people, so that our teams reflect the communities in the city we serve.

Under the Disability Confident Scheme, disabled applicants, who meet the essential criteria of this job, are guaranteed an interview.

Flexible working and salary

We are investing in our workforce and are promoting opportunities to our under-represented groups. We value equality, diversity and inclusion and are focused on increasing the diversity of our workforce, particularly the number of Black, Asian, Minority Ethnic, Disabled and LGBTQ+ people, so that our teams reflect the communities in the city we serve. We are also supporting staff with unpaid caring responsibilities to work flexibly.

It is a great time to join us and we welcome your application.

Under the Guaranteed Interview scheme, applicants who are disabled, care leavers, or armed forces veterans will be guaranteed an interview if they meet the essential criteria and indicate their eligibility on the application form.

Full-time employees work 37 hours for 52 weeks of the year and we offer a generous holiday entitlement. We are open to discussions about a wide range of flexible working opportunities which benefit you and the Council, including reduced hour contracts, working part time or as a job share.

If you are appointed to this role, your starting salary will be at the bottom of the grade. If you provide payslip evidence that your basic pay is greater than the bottom of the grade, we will consider starting you at the point of minimum advantage within the grade.

Equality of pay is extremely important to us. All roles at Sheffield City Council are going through an evaluation process which may result in changes to some pay arrangements from 2026. Find out more on our New job evaluation process to be introduced at Sheffield City Council | Sheffield City Council