Associate Director of Corporate Marketing

Contract Type: Full time, permanent

Location: Brighton, Head Office - Remote

INTERNAL APPLICATIONS ONLY - APPLICATION DEADLINE FRIDAY 13TH MARCH

To be an enthusiastic advocate for all things Study Group – to champion new ways of communicating and positioning us to win; positioning new products, winning the hearts and minds of students, agents, sector representatives, the media and the team around you, through enthusiasm and a passion for what we do.

To develop and drive the corporate brand marketing strategy to best position Study Group, our key product categories and their value propositions and oversee the external reputation of the company. To take ownership of our external corporate communications, including traditional and corporate social media channels, events and external positioning

About The Role

• Develop and implement the corporate brand marketing strategy execution across Study Group along with brand stewardship at Study Group and Bellerbys Global levels
• Oversee Study Group’s media engagement plan, building and leveraging external links with media to increase Study Group’s positive share of voice

Coordinate Study Group proprietary events to promote specific partners or products, including gathering relevant content and media involvement and coverage

Responsible for team management of a small team of marketing professionals (exact mix TBD)

Own the development, stewardship and refresh of Study Group Product Category and Product Line value propositions so that they are consistently positioned, used and communicated across the business

Develop and maintain a knowledge of the sector and competitive landscape in order to shape positioning across our brand hierarchy and new product initiatives

Engage with ISCs to develop relevant content to support channel strategy (in conjunction with the content team)

Responsible for a range of growth driven strategic projects which may include launching new products, services and partnerships.

Analytics and performance management

• Establish a consistent set of performance metrics and approach for regular reporting
• Report consistently on a monthly basis, the output and ROI from the team against defined performance metrics covering media engagement, channel performance, website performance and event ROI
  
  

Team leadership

• Lead, inspire and motivate the team, driving the delivery of a high-performance coaching culture, ensuring a constant focus on the delivery of high-quality outcomes
• Actively encourage and drive collaboration and innovation in pursuit of continuous improvement.
• Translate marketing strategy into clear team goals through regular communication and feedback processes.
• Ensure necessary frameworks, processes and tools are in place and properly used for efficient and effective operation of the product marketing function.
  
  

Financial Management

• Develop and manage against annual budget for team and activities.
• Measure and report on ROI of all marketing activity
• Effectively coach team to operate in a commercial, cost focused environment.
  
  

About You

Experience Required

• Degree level, or post-graduate, qualification preferably in Marketing.
• Solid experience in brand marketing, media relations, in a global organisation
• A proven track record in leading, developing and delivering value propositions and marketing initiatives with a strong results focus.

Adept at gathering and interpreting competitor and market insights/ trends.

Experience of working in a multi-channel and matrix organisation

Commercially astute and able to balance this against the requirement for academic excellence.

An effective networker, able to represent Study Group to senior stakeholders.

Excellent communications, has personal credibility and gravitas to be able to operate amongst senior stakeholders both internally and externally

Experience of and an understanding of the UK Higher Education sector desirable

Experience driving effective change initiatives

Experienced in leading, developing, engaging and empowering talent to drive a high-performance culture

Essential Skills

Professional experience

• Brand marketing expertise across a complex hierarchy
• PR & Media relations expertise
• Proposition development – messaging, positioning, competitive bench marking
• Digital channel knowledge and experience
• Strong creative English skills (written, verbal)
• Event Management
• Good judge of creative work.
  
  

Personal Competencies

• Strategic leader and thinker (inc people management & development)
• Highly collaborative, nurtures relationships, brings stakeholders on journey and encourages this behaviour within team
• Highly resilient and able to thrive in a changing and ambiguous environment.
• Positive and enthusiastic attitude – truly believes in the importance of international education.
  
  

Desirable Skills

• Higher education experience
• Relationships with university partners
• Relationships with sector media
• Established relationships with our ISC network
• Commercial and data driven.
• Knowledge of Study Group products and propositions
• International experience (experience of working globally with internal and external stakeholders)
• Analysis and performance management to determine Marketing ROI
  
  

About Us

Study Group is a leading international education provider that is dedicated and passionate about helping students around the world, creating a brighter future and reaching their full potential. We are a trusted international educator to students and more than 50 university partners globally. We deliver high-quality international education solutions that drive success for our partners and students. We are able to provide students with the resources and guidance they need to succeed. Our global network of offices and university partnerships ensure that students receive the best educational services available.

ORGANISATION COMPLIANCE

For successful applicants the following checks will be conducted- Criminal Background Check (country specific), x2 References, ID and Right to Work checks as well as Education Verification. We are proud to be an equal-opportunity employer and we strive to create a diverse and inclusive workplace. We are committed to providing equal opportunities for all individuals, regardless of race, gender, religion, nationality, or any other factor. We believe that the best person for the job should be selected based on skills and experience alone. Your information will be kept confidential and stored securely. Please see our Privacy Policy.

We adopt a rolling recruitment process meaning that we review applications as they are submitted. To avoid disappointment, please ensure that you apply ASAP.