Brand Manager
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Company Description
Gran Lab Ltd. is a Northern Ireland-based dermatological science company dedicated to developing innovative, steroid-free solutions for managing chronic skin conditions like psoriasis and eczema. Backed by a diverse team of biochemists, formulation scientists, and pharmaceutical experts, we are committed to creating effective, inclusive products suitable for every skin tone. The company also established The Clearing®, the first support network in Northern Ireland for people living with chronic skin diseases, fostering community and empowerment. Driven by compassion and a mission to improve lives, Gran Lab Ltd. is preparing to launch SkinSettle™, a breakthrough product aimed at offering lasting relief to those affected.
The Role
This isn’t just a scheduling job. This role is about bringing the heart of Granlab® to life across every platform.
We’re a four-person startup operating out of central Belfast and a lab at Queen’s University Belfast, pioneering steroid-free-by-design treatments for chronic skin conditions that affect nearly a billion people worldwide. Our SkinSettle™ range launches in autumn 2026. We’re doing research nobody else is doing; we’ve built Northern Ireland’s first community for people living with skin disease; and the momentum is building fast.
We’re doers, not talkers, and we’re looking for someone ready to grow with us!
Show up with bold ideas, honest opinions, and genuine resilience. No fluff, no ego, just open conversations and real graft. We want someone who says what they mean, brings fresh thinking and new formats, and doesn’t fold when things get tough.
If you’re ready to join one of the hottest startups in Belfast, this is your moment!
What Success Looks Like
- Growing and engaging Granlab’s social community across key platforms, with a particular focus on the chronic skin disease community.
- Delivering strong, consistent organic social support for product launches, clinical milestones, and key brand moments.
- Creating high-performing, on-brand content that balances scientific credibility with warmth and accessibility.
- Continuously evolving content formats, cadence, and platform strategy through testing and insights.
- Translating behind-the-scenes work into compelling stories that build trust and excitement
Key Responsibilities
Content Planning & Strategy
- Be the eyes and ears behind the scenes at Granlab® capturing our story as it unfolds while building the content engine that gets us launch-ready and the community hyped before we go live.
- Build and own a content calendar that maps our pre-launch momentum, rooted in our brand pillars of science, sensitivity, community, and empowerment, so we hit launch day with purpose and intent.
- Maintain a consistent tone of voice and visual identity that is warm, expert, and unmistakably Granlab®.
- Keep social content locked in with the bigger picture by fuelling The Clearing® growth and building anticipation for SkinSettle™ as we build the momentum that sets Granlab® up for launch day.
- Bring fresh ideas, new formats, and positive energy to the table.
Content Creation & Coordination
- Brief and manage internal and external creators to deliver engaging, high-quality content.
- Create, edit, and publish posts, stories, and reels across Instagram, TikTok, Facebook, LinkedIn, and emerging platforms.
- Repurpose content strategically to maximise reach and consistency across channels.
- Plan and support content days with the founders and research team, capturing the real, purposeful essence of the brand.
- Travel to events, photoshoots, and content days across Northern Ireland, Ireland, and the UK as required.
Social Media Management
- Own the day-to-day management of all organic social channels.
- Be the friendly, knowledgeable voice of Granlab, engaging with our community across comments and messages with care and sensitivity.
- Monitor trends and platform performance to continually optimise content and approach.
Campaign Execution
- Support the rollout of influencer, paid, and brand campaigns, ensuring organic social execution aligns with campaign objectives.
Insights & Optimisation
- Analyse performance and turn insights into clear, actionable recommendations.
- Use data to refine content strategy, posting cadence, and platform focus.
- Share learnings and creative recommendations to continually evolve our social presence.
What You’ll Bring
- 3+ years’ experience in social media, content, or marketing (experience within health, skincare, wellness, or science-led brands is a strong plus).
- Proven ability to independently film, edit and produce high-quality video and photographic content
- Strong understanding of social platforms: Meta Platforms (Instagram and Facebook), TikTok, LinkedIn.
- Track what’s landing (shares, saves, and watch time) and emerging trends to sharpen the content week on week leading up to product launch.
- Excellent copywriting skills with a natural ability to communicate complex topics with warmth and clarity.
- Confidence using tools such as Meta Business Suite, Canva, CapCut, or similar.
*This job role requires you to have a full right to work in the UK, as this job does not offer visa sponsorship.
Desirable
- Experience working with influencers or creators.
- Understanding of paid social and boosting strategies.
- Experience communicating in health, skincare or dermatology.
- Familiarity with clinical or cosmetic regulated product communications.
Qualifications
- Experience in brand management and the ability to develop, implement, and evaluate brand strategies.
Location & Working Style
This is a full-time role. The ideal candidate will be working in our R&D facility at Queen’s University Belfast and our central Belfast office space. For the right person, we offer flexibility with the expectation that you are available to be on-site regularly for content days, collaboration, and key brand moments.
Why You’ll Love Working with Us
- Be part of a pioneering Northern Irish startup redefining dermatological care globally.
- Work alongside a passionate founder and research team based in Belfast, Northern Ireland.
- Make a real impact; your ideas will shape how people with chronic skin conditions discover and connect with Granlab
Benefits: Company pension, employee discount, flexitime, on-site parking, hybrid working
How to Apply
Send the following to hello@granlab.co
Subject: Social Media & Content Manager Application [Your Name]
- A content portfolio or links to social accounts you've managed
- A short video (60-90 seconds) introducing yourself the way you'd talk to our audience. Upload it as an unlisted YouTube link
- A quick content pitch: pick one thing from our Instagram, TikTok, or website and tell us what you'd do differently or what you'd make next
- Your CV
No cover letter needed. Show us how you think, how you create, and why Granlab!