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The team
ITV Studios creates and owns some of the world’s biggest and most valuable entertainment brands, working in close partnership with broadcasters, platforms and production teams to bring them to audiences. Alongside partner-led activity, ITV Studios also plays a role in areas such as social channels, B2B communications and broader brand and industry storytelling.
The role
This role is part of the Consumer marketing team in ITV Studios that drives commercial growth by turning fans into customers. The primary outcome is to own and develop an end-to-end view of each priority title, to deliver outstanding launch and series performance.
The Campaign Manager will map, manage and organise activity across the full lifecycle of a show, from early planning into production, then building to launch, broadcast of the series and growing/sustaining performance. By bringing together partner marketing plans alongside Studios-led activity, the role creates a shared roadmap that gives stakeholders clarity on what is happening, when, and how different activity connects.
The focus is on alignment, structure, galvanising teams across the business, planning and executing campaigns that deliver agreed outcomes and telling the story of success. This role ensures teams are joined up, opportunities are identified early, and momentum is sustained over time, while capturing insight that can inform future launches and partnerships.
Main responsibilities
Skills you’ll need (minimum criteria)
Other things we’re looking for