Commercial Growth Marketing Manager
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Furthermore, here at FFE we value our employees giving them the freedom to be creative and innovative. Having a great team spirt and people that are proud to work for a company that saves lives, our teams see the direct impact of their efforts in the daily operations.
Duties and Responsibilities:
- Own the commercial growth plan across outreach, demand generation, win-back, and channel, with clear quarterly targets for pipeline and revenue
- Build and maintain the ideal customer profile and segmentation model, align personas to use cases, industries, and buying triggers
- Design and run multi-channel outreach programmes with Sales, including messaging, cadences, and conversion goals
- Use VoC insights to refine positioning, pricing and packaging inputs, objection handling, and competitor differentiation
- Own win-back and reactivation strategy for lost and lapsed accounts in coordination with Sales
- Develop and grow channel performance, including partner recruitment support, onboarding, enablement, joint planning, and co-marketing activity
- Define measurement and attribution, report on marketing-sourced and influenced pipeline, conversion, ROI, and velocity
- Improve lead management processes with Sales, including SLAs, scoring, routing, follow-up speed, and feedback loops
- Maintain a rolling prioritised backlog of growth initiatives, manage budget and agencies, and coordinate cross-functional delivery with Product, Sales, and Customer Success
Skills and Experience:
- Commercial mindset with pipeline and revenue ownership, Essential
Proven ownership of marketing sourced and influenced pipeline, SQLs, opportunities, and revenue targets - Go-to-market planning and prioritisation, Essential
Experience building quarterly growth plans, selecting channels, allocating budget, and sequencing initiatives by impact
Strong background delivering multi-channel campaigns across digital, events, webinars, partners, and website journeys
Experience supporting SDR and sales outreach with messaging, cadences, lists, and meeting booking programmes
Ability to run interviews and analysis and convert insight into messaging, objections handling, and content
Proven ability to turn product value into clear propositions and differentiation by segment or market
Strong understanding of conversion metrics, attribution models, and reporting tied to pipeline and revenue
Hands-on experience with HubSpot or Salesforce covering lifecycle stages, lead management, SLAs, and data quality
Experience enabling partners, running joint campaigns, and reactivating lost or lapsed accounts
FFE Benefits include: 25 days Annual Leave, Company bonus Scheme, Halma Pension plan, BUPA health insurance, Simply Health cash plan, EAP.
#LI-JS9 #FFE
If you like wild growth and working with happy, enthusiastic over-achievers, you'll enjoy your career with us!
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