As part of the Serviceplan Group, Mediaplus UK is an independent media planning & buying agency which was founded in 1982 with a mission to shake up a network-dominated industry. Over 40 years on and we are still proudly independent, however, we have grown in size with over 160 employees across 3 UK offices in London, Manchester and Birmingham, as well as having our own behavioural consultancy, Behave.

We are the only media agency built on the principles of behavioural science. We combine best-in-class media, data & research to deliver authentic, creative and effective media solutions that address the real influences on people’s behaviour.

We work across the full spectrum of media planning and buying services, with fantastic teams dedicated to everything from client leadership and media planning/activation to SEO and influencer marketing as well as advanced data solutions.

The role

An exciting new role, the Comms Planning Account Manager will support the delivery of integrated media plans and campaigns across a range of clients, including two of our flagship accounts in the automotive and insurance categories.

Responsible for day-to-day account management, you will work closely with the Comms Account Director and internal teams to deliver innovative media plans that are grounded in audience research and behavioural insights, a deep understanding of the client and measurable outcomes.

You will have experience of working across multiple clients and fast-moving campaigns, with the ability to juggle tasks and priorities whilst ensuring campaigns are managed effectively from brief to delivery.

This is a hands-on role for someone who enjoys working closely with clients, has a strong understanding of media and is ready to take more ownership of the planning process from end-to-end.

Key Responsibilities

Support the end-to-end communications planning process to deliver integrated, audience-first communications plans for key clients.

Act as the day-to-day client contact, building strong working relationships with stakeholders.

Conduct category, audience and competitor research and work with the Comms Account Director to brief the account team, ensuring a strong understanding of the category, client and audience is brought into every brief.

Support the Comms Account Director to translate client briefs into actionable planning direction, ensuring the media plans ladder up to strategy.

Support the team with Quarterly Business Reviews (QBRs), Post Campaign Analyses (PCAs) and annual planning cycles, creating presentations and reports and preparing key inputs for successful client meetings.

Work closely with the Media Activation, Operations and internal teams to ensure the smooth delivery of campaigns and deliverables

Set and consistently meet high quality standards for communications planning and campaign deliverables across each of your client teams.

Manage campaign timelines, deliverables and workflows, supporting the Comms Account Director to consistently deliver high standards of service and high-quality planning output to our clients.

Manage client communications, triaging client queries, working with internal teams to implement solutions and communicating clear and regular campaign updates to clients.

Coordinate client deliverables and ensure all output meets a high standard before sharing with clients

Brief internal teams with clear deliverables, timelines and instructions to ensure plans and campaigns are delivered on time, on brief and on budget

Manage account admin tasks, supporting the Business Directors, Account Directors and Operations teams to achieve operational excellence across our client accounts.

Comms Planning Experience required

Demonstrable experience of:

Supporting media investment modelling and contribute to budget justification across assigned accounts

Conducting audience research and validation using industry data sources including TGI and Ad Intel

Analysing channel performance data and bringing recommendations to the AD for review

Supporting integrated reach and frequency planning across all channels

Developing understanding of investment options and contribute to the rationale behind budget recommendations

Supporting the development of phasing strategies aligned to the client business calendar

Researching and evaluating new channel opportunities and presenting findings to the AD

Other Skills & Experience required

2-3 years of media agency experience across client-facing roles and multi-channel communications planning, including both digital and offline.
Strong understanding of media
Strong relationship-building skills with ability to build rapport and act as a trusted partner to clients
Excellent written and verbal communication skills
A confident communicator with excellent presentation skills
Excellent organisational skills to coordinate multiple clients and campaigns simultaneously

Personal Attributes

Strong attention to detail
Highly organised and reliable
Curious, collaborative and driven
Team-oriented with ability to collaborate effectively with multiple teams
Excellent communication and storytelling skills
Calm under pressure and solutions-focused
People-oriented with ability to foster collaborative relationships with clients

We are committed to diversity & inclusion and providing equal opportunities for everyone. We are dedicated to ensuring our processes are free from any form of discrimination or bias, right from the application process to life as part of the Mediaplus UK team.

Comms Planning Account Manager

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