Community Engagement Officer

Job Title: Community Engagement Officer

Location: Shrewsbury & Oswestry

Contract: Full-Time

Salary: £28,000 – £32,000pa

About Us

Radfield Home Care is a proudly family-owned domiciliary care provider committed to delivering exceptional, person-centred support for older people who wish to remain in the comfort and familiarity of their own homes. With a strong reputation for quality, compassion, and professionalism, we work in partnership with clients, families, and healthcare professionals to ensure each person receives tailored, high-quality care.

Job Purpose

The Community Engagement Officer plays a vital role in driving the growth and visibility of Radfield Home Care across North West Shropshire. Representing our values-driven, family-focused ethos, you will build meaningful relationships with individuals and organisations that share a passion for delivering exceptional care.

You will be responsible for developing and maintaining strong community connections in the area, promoting our services, identifying new client opportunities, supporting local recruitment activity, and championing our BeThere movement. You will help expand Radfield’s presence into new territories, ensuring our brand is recognised, trusted, and understood within the local community.

This role is ideal for an outgoing, confident individual who thrives on variety, enjoys meeting new people, and excels in building relationships from the ground up. Candidates with experience in retail, retail management, recruitment, sales, marketing, or community-facing roles are particularly encouraged to apply.

Essential

SKILLS, KNOWLEDGE & QUALIFICATIONS

• Minimum 3 years’ experience in a similar role (marketing, sales, retail, operations, recruitment, or training).

Confidence and enthusiasm for networking within the local community.

Basic understanding of personal care compliance and CQC regulation.

Strong relationship-building skills with the ability to quickly establish rapport.

A positive, energetic “people person” capable of motivating and influencing others.

Self-motivated, professional, and comfortable working independently.

Competent user of Microsoft Office, Google Suite, CRM systems, and web-based platforms.

Full driving licence and access to a vehicle.

Desirable

• Experience engaging with diverse stakeholders in sales, recruitment, people management, or similar fields.
• Previous experience within the home care sector.
• Experience in a supervisory or management position.
• Experience using social media for brand awareness or recruitment campaigns.
  
  

Main Responsibilities

• Build, nurture, and maintain strong community relationships both in person and virtually to support business growth.
• Confidently network with stakeholders via face-to-face meetings, telephone, email, and video calls.
• Deliver engaging talks, presentations, or workshops on key ageing subjects (e.g., Dementia, Nutrition & Hydration, LGBT+ inclusion).
• Support marketing activity, including social media management and community-based campaigns.
• Use IT systems effectively, including Microsoft Office, Google Suite, Zoom, Microsoft Teams, and CRM databases, with the ability to adopt new tools when needed.
• Use data and analytics to inform decision-making and communicate insights clearly.
• Communicate confidently and professionally, demonstrating strong verbal and written skills.
• Manage multiple workstreams with excellent organisation and prioritisation.
• Work independently, using initiative and demonstrating resilience when faced with challenges.
• Work flexibly to meet the needs of the business, including occasional weekends or evenings where required.
• Maintain accurate CRM records and follow up on engagement opportunities.