Conceptual Designer
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About Mosaic:
Mosaic, part of WPP, is a dynamic, integrated team dedicated to delivering innovative and effective solutions for News UK. We pride ourselves on our collaborative culture, our ability to leverage the full power of the WPP network, and our commitment to driving exceptional results for our clients.
About the Role:
The Conceptual Designer is a Designer/Art Director hybrid, someone who can blend strong conceptual thinking and art direction with exceptional design skills. You will be responsible for developing and executing innovative visual solutions across various platforms for News UK (encompassing The Sun, The Times, and Broadcast brands).
You will work closely with the creative team, contributing to the development of campaigns that are both strategically sound and visually compelling. This role requires a strong understanding of design principles, brand guidelines, and the ability to adapt your skills to different media channels. You will be encouraged to leverage the full capabilities of WPP Open to deliver seamless, multi-platform creative experiences.
Key Responsibilities:
Conceptualisation & Ideation:
- Contribute to brainstorming and sprint sessions to develop original creative concepts that align with client objectives and brand strategy.
- Translate strategic insights and data into visually compelling ideas, demonstrating a strong understanding of the target audience and their motivations.
- Push creative boundaries and challenge conventional thinking to develop innovative and unexpected solutions.
- Generate multiple creative concepts for each project, exploring a range of visual styles and approaches.
Design Execution & Visual Storytelling:
- Develop high-quality visual designs for a variety of marketing materials, including digital ads, social media content, print collateral, and video assets.
AI Integration & Creative Innovation:
- Collaborate cross-functionally to leverage the full capabilities of our AI platform, WPP Open, ensuring its integration into every aspect of our creative projects. This includes:
- Accessing and leveraging audience data and insights from WPP Open and network to inform design decisions and creative concepts.
- Collaborating with specialist design talent and agents within Open to enhance the quality and innovation of our work.
- Utilising WPP's technology platforms and tools to streamline design workflows and improve efficiency.
- Sharing best practices and learnings with other WPP agencies to elevate the overall design output of the network.
- Foster a dynamic and agile environment that continuously embraces technological advancements, ensuring maximum output and effectiveness across the entire content supply chain network.
Brand Guardianship:
- Develop a deep understanding of The Sun and Broadcast brands, including their visual identity, tone of voice, and target audiences.
- Ensure all designs adhere to brand guidelines and maintain a consistent brand experience across all channels.
- Contribute to the ongoing evolution of brand guidelines and visual standards.
- Continuous Learning & Development:
- Stay up-to-date with the latest design trends, software, and technologies.
- Seek out opportunities to expand your knowledge and skills through training, workshops, and industry events.
- Share your expertise with team members, fostering a culture of continuous learning and improvement.
Skills & Experience:
- Proven experience as a designer within an advertising creative or media agency with experience of integrated campaigns
- Strong portfolio showcasing a range of design skills and creative concepts, demonstrating a blend of artistic talent and strategic thinking.
- Excellent visual communication and storytelling abilities.
- Proficiency in Adobe Creative Suite (Photoshop, Illustrator, InDesign, After Effects) and Figma
- Solid understanding of design principles, typography, and layout.
- Familiarity with digital media channels and best practices.
- Ability to work independently and as part of a team.
- Ability to present ideas in a visually engaging manner.
- Strong organisational and time management skills.
- A proactive and solution-oriented approach.
- Familiarity with agency systems and technologies.
- Familiarity with the WPP Open ecosystem and its capabilities (or a strong willingness to learn) would be a bonus.
Mosaic, part of WPP, is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.