Consumer Insight Lead - 12 Months Fixed Term Contract
UK Visa Sponsorship Analytics
Analytics are greyed out due to low classification confidence (28.0%).
Occupation Type
Advertising and marketing associate professionals
Occupation Code Skill LevelMedium Skilled
Sponsorship Salary Threshold
£41,700
(£21.38 per hour)
Standard minimum applies
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Description
Job Title
Consumer Insight Lead - 12 Months Fixed Term Contract
Job Description
This is a 12-months Fixed Term Contract position
Who are we?
We’re IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto.
We are ambitious. Over 540,000 people already use our platforms. We’re global with offices in 18 countries and products in 16 regions. We’re hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers.
We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.
About The Role
We're looking for a Customer Insights Lead (Maternity Cover) to join our Brand and Growth team and become the driving force behind our customer understanding and competitive intelligence. This is a pivotal role that sits at the intersection of brand strategy, product development, and campaign execution - turning data into actionable insights that shape how we connect with our target market of investors and traders.
You'll own our competitive intelligence function, lead our creative testing programme, and partner closely with Product teams on research and user testing. As a senior member of the insights team, you'll also mentor and develop our Consumer Insights Manager, helping build our insights capability for the future.
What You Will Do
Consumer Insight Lead - 12 Months Fixed Term Contract
Job Description
This is a 12-months Fixed Term Contract position
Who are we?
We’re IG Group. We are a publicly-traded FTSE250 FinTech company who run mobile, web and desktop platforms that help our clients trade stocks & shares, leveraged products, Futures & Options and Crypto.
We are ambitious. Over 540,000 people already use our platforms. We’re global with offices in 18 countries and products in 16 regions. We’re hungry to move faster, ship better product for our customers and grow our user base. We believe in high autonomy, and we want people who are looking to do things differently in order to create better experiences for our customers.
We work in cross-functional teams and are laser focused on increasing the number of active clients we serve to drive sustainable growth.
About The Role
We're looking for a Customer Insights Lead (Maternity Cover) to join our Brand and Growth team and become the driving force behind our customer understanding and competitive intelligence. This is a pivotal role that sits at the intersection of brand strategy, product development, and campaign execution - turning data into actionable insights that shape how we connect with our target market of investors and traders.
You'll own our competitive intelligence function, lead our creative testing programme, and partner closely with Product teams on research and user testing. As a senior member of the insights team, you'll also mentor and develop our Consumer Insights Manager, helping build our insights capability for the future.
What You Will Do
Competitive intelligence & market tracking
- Build and maintain a comprehensive competitive intelligence infrastructure, making insights accessible and actionable across the business
- Audit, organise and synthesise intelligence from multiple sources including media agencies, data partners, and market research
- Monitor key competitors across investment, crypto, and trading markets, flagging significant moves and strategic shifts
- Design and implement a systematic creative testing programme to evaluate and optimize campaign concepts pre-launch
- Work closely with the Campaign team to conduct qualitative research including focus groups, depth interviews, and concept testing on messaging, creative routes, and brand positioning
- Deliver actionable recommendations that will help the marketing managers improve key brand metrics (awareness, consideration, 'for people like me')
- Partner with Product teams to provide responsive consumer insights supporting product development
- Mentor and develop the Consumer Insights Manager, helping them build skills to progress to the next level
- Create learning opportunities and exposure to senior stakeholders
- Build strong collaborative relationships across Brand, Product, and Commercial teams
- Identify opportunities to elevate IG's Consumer Insights capability
- 10+ years in consumer insights, market research, or similar roles, ideally within financial services, fintech, or consumer brands
- Comfortable working in a fast-paced environment (FCA compliance awareness a plus)
- Strategic thinker who can translate complex data into clear, actionable recommendations
- Proven track record designing and executing both qualitative and quantitative research programmes
- Strong experience in creative/advertising testing methodologies and best practices
We try to take a thoughtful approach to our ways of working as a company. We follow a hybrid working model with 3 days in the office – which we think balances the need to collaborate effectively and connect with each other. When it comes to how we deliver, there are 5 things we want everyone to do to drive high performance, better learning and career satisfaction:
- Lead and Inspire: Drives trust, alignment, and enthusiasm
- Think Big: Focus on the problems that most impact commercial outcomes
- Champion the client: Understand and prioritise client's needs
- Deliver at pace: Push for fast, sustainable growth;
- Raise the bar: Take ownership, be accountable and share feedback
Join us for this exciting journey. Apply now!
Number of openings
0