Content & Brand Strategy Manager

Imagine yourself…

• Doing meaningful work that makes an everyday impact on the world around you.
• Growing your expertise and expanding your skillset with every project.
• Owning your ambition and fueling your career growth.
  
  
  

It’s all possible with a role at Videojet, a Veralto company. You have likely purchased or used a product touched by Videojet Technologies this week—after all, Videojet is a world leader in the product identification market, providing in-line printing, coding and marking products, consumables, and software solutions. Videojet’s technologies play a critical role in ensuring the safety and authenticity of products sold across the globe in the food, beverage, pharmaceutical, and industrial marketplaces.

As part of the Videojet team and the broader Veralto network, you’ll work with products that make an everyday impact on the world around you—and along the way, you’ll have opportunities to make your mark on our business and your career with ongoing opportunities to deepen your skillset and pursue your ambitions.

Learn about our leading portfolio of innovative products here! (https://cdn.videojet.com/U309KOI6/as/vvpm76xpvfqj3kgchf7khbnz/vf-history-of-videojet-innovation-us)

We offer:

• Flexible working hours
• Professional onboarding and training options
• Powerful team looking forward to working with you
• Career coaching and development opportunities
• Health benefits
  
  
  

Reporting to the Director, Content & Brand, the Content & Brand Strategy Manager owns and evolves Videojet’s global content and brand strategy end-to-end.

This is a highly visible role responsible for shaping direction, setting standards, and driving ways of working across content, brand, design, and video—while staying closely connected to execution to ensure quality, consistency, and measurable impact. You will lead a global team of content, social media, and design professionals and partner closely with regional marketing, product marketing, digital, and communications teams to ensure content and brand initiatives directly support awareness, engagement, and business growth. The role works across global stakeholders and time zones and requires a leader who can combine strategic thinking with hands-on execution, strong creative judgement, and the ability to drive alignment across functions. This role can be remote or hybrid

, ideally based near a Videojet corporate office in the UK (Nottingham preferred) or Wood Dale, IL, with flexible working options.

In this role, a typical day will look like:

• Owning and evolving the global content and brand strategy, including priorities, standards, and governance.
• Leading cross-functional initiatives from strategy definition through execution, rollout, and measurement.
• Setting creative direction and overseeing design and video output to ensure high-quality, on-brand, scalable delivery.
• Developing and activating global thought leadership programs that strengthen credibility and market presence.
• Partnering with digital and regional teams to drive performance across SEO, channels, and the full marketing funnel.
• Embedding AI-enabled tools and workflows into content creation, optimisation, and insight generation to improve efficiency and quality.
  
  
  

The essential requirements of the job include:

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent experience).
• 5+ years of experience in content strategy, brand management, or digital marketing within a global or multi-region environment
• Demonstrated experience developing and delivering global content or brand strategies from concept to execution.
• Experience leading or managing creative capabilities, including content, design, and/or video teams.
• Strong understanding of digital marketing performance, including SEO, content optimisation, analytics, and channel performance.
• Hands-on experience using AI tools to enhance marketing workflows, content development, or insight generation.
• Experience working cross-functionally in a global organisation and influencing stakeholders across teams and regions.
  
  
  

What will help you succeed in this role:

• You are a thought leader who brings a clear point of view and uses insight, data, and experience to shape strategy.

You are comfortable challenging the status quo, asking better questions, and proposing new approaches when something isn’t working.

You think creatively about customer and audience experience, translating customer needs and behaviours into compelling content and brand moments.

You bring strong customer understanding and curiosity, with a genuine interest in how customers discover, evaluate, and engage with brands.

You are proactive and outcome-focused, following through on ideas and initiatives from concept to delivery.

You work autonomously and confidently, able to prioritise, make decisions, and move work forward without close supervision

You are a pace-setter, balancing quality and speed while helping others move with clarity and momentum.

Videojet is proud to part of the Product Quality & Innovation segment of Veralto (NYSE: VLTO), a $5B global leader dedicated to ensuring access to clean water, safe food and medicine, and trusted essential goods. When you join Veralto’s vibrant global network of 17,000 associates, you join a unique culture and work environment where purpose meets possibility: where the work you do has an everyday impact on the resources and essentials we all rely on, and where you’ll have valuable opportunities to deepen your skillset, pursue

your ambitions, and grow your career. Together, we’re Safeguarding the World’s Most Vital Resources™—and building rewarding careers along the way.

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.

, Luz Ayus