Content Marketing Executive

The Role and the Team

As a Content Marketing Executive, you’ll play an important role in bringing our content to life for the Blue Light community. Sitting within the Brand & Comms team, you’ll help create engaging, high-quality content that connects with our members and reflects the value of Blue Light Card.

This role supports the delivery of our multi-channel content strategy across editorial, email, social and web. You’ll work closely with colleagues across marketing, partnerships, design and product teams to develop content that inspires our members, supports major campaigns and helps tell the stories that matter most to our community. It’s a great opportunity for someone who enjoys creating compelling content, working collaboratively and using insight to continually improve what we produce.

What You’ll Do

• Support the planning and delivery of a cross-channel content calendar aligned to campaigns, key trading moments and business priorities
• Write, edit and publish engaging content across multiple platforms including blog, email, landing pages, newsletters and social media
• Collaborate with internal teams and external contributors to brief, coordinate and deliver high-quality content

Awareness of what makes effective video and social content for brands

A creative, curious mindset with a willingness to test new ideas, formats and emerging tools

Our Culture

Our mission is simple – make heroes happy. Our members are the real-life heroes who keep us all safe, cared for, and thriving. It’s what gets us up in the morning and pushes us to go further, think bigger, and create something that truly matters. By focusing on their happiness, we create amazing experiences, deliver unrivalled discounts, innovative products, and world-class service.

We don’t just follow the usual path - we look for smarter, bolder ways to deliver real impact. We take ownership, move fast, and work shoulder to shoulder to build something special.

We’re committed to building a diverse and inclusive team where everyone feels they belong. Different perspectives and experiences help us grow, innovate, and better reflect the communities we serve.

We promote hybrid working, and value in-person collaboration so encourage time in our offices, where you can make the most of our fully stocked snack drawers – either the HQ in Leicestershire, or London, Holborn office. The frequency and office location will vary depending on the role and team. We aim to be flexible, but we aren’t able to offer fully remote working.

What We Offer