Content Writer

At Smart, our mission is to transform retirement, savings and financial wellbeing, across all generations, around the world.

The Role

Are you a talented storyteller with a passion for making complex topics simple and engaging? We're looking for a Content Writer to join our marketing team and play a pivotal role in shaping our external narrative.

As our Content Writer, you'll be a key player in helping Smart become a recognised leader in the industry. You'll boost our online presence and connect with existing and potential customers by creating insightful, compelling long-form content – from in-depth guides to engaging articles and scripts – that truly speaks to our audience and supports our mission of transforming retirement. You'll also collaborate closely with our Head of External Affairs to shape our content strategy, ensuring every piece of content you craft makes a real impact.

Responsibilities

Content Strategy:

• Contributes to the overarching content strategy alongside the Head of External Affairs.
• Translates complex pension topics and product information into simple, compelling, narratives for various audience groups.
• Collaborates closely with subject matter experts across the organisation to gather insights, ensure accuracy, and develop content that is aligned with our brand and marketing strategy.
• Ensures content reaches its full potential through amplification and multi-channel repurposing. This includes identifying potential channels and audience segments for distribution.
• Supports thought leadership on topics like adequacy, pension engagement, retirement and financial wellbeing.
• Develops and maintains one overarching content library for marketing including any 3rd party assets.
  
  

Content Development

• Creates accurate, engaging content on pension products, retirement planning, and regulatory topics.

Creates engaging, and informative long-form content for various external stakeholder audiences: white papers, video scripts, comprehensive blog posts, opinion pieces, articles, case studies.

Writes clear, engaging content that educates and empowers members (e.g., video scripts, blog posts and articles).

Owns end-to-end development of content, ensuring it consistently meets high standards.

Collaborates with compliance, legal and product teams to ensure content meets regulatory standards.

Works with the design team to ensure content is visually appealing, effectively presented, and optimised for digital distribution.

Self-drives collaboration with internal teams, managing timelines, and ensuring content delivery aligns with marketing and business schedules.

Supports the dissemination of content across owned, earned, and paid channels to maximise reach and engagement.

Performance & Brand Guardianship

• Monitors content performance metrics (e.g., organic traffic, engagement rates, leads) and identifies opportunities for optimisation and repurposing.
• Ensures all content adheres to strict brand voice, tone, and style guidelines, acting as a guardian of the brand's long-form narrative.
  
  

Who We Are Looking For

The skills, experience, and aptitudes we are looking for are listed below but please don’t be discouraged from applying if you don’t meet every single one of these criteria – having a ‘can do’ attitude is sometimes more important than being able to tick every box:

• Proven Experience: 3+ years as a content writer with a strong portfolio of published long-form content (e.g., white papers, in-depth articles, opinion pieces, speeches, comprehensive blog posts).
• Industry knowledge: Experience writing about pensions, investments or financial services and strong understanding of key UK pension concepts.
• Exceptional communication: Research, writing, and editing skills, with a keen ability to synthesise complex information into engaging narratives, without losing accuracy.

SEO savvy: Solid understanding of SEO principles, keyword research, and content marketing best practices to drive organic visibility.

Collaborative and independent: Ability to work effectively both independently and collaboratively with cross-functional teams (including subject matter experts) and comfortable working in a regulated environment.

Organised & deadline-driven: Strong organisational skills to effectively manage the content library and ability to manage multiple content projects simultaneously while consistently meeting deadlines.

Customer knowledge: Understands customer behaviour, needs and understanding.

Tech-adept: Experience with content management systems (CMS) is a plus.

Who We Are

We work in partnerships with governments and financial institutions in the UK and internationally. Our cloud-native digital platform is revolutionising how people around the world think about, and save for, their retirement.

At heart, we’re a financial technology business. What we do is all about innovation, and using the power of digital change to put the customer first. Our Engineers will tell you that working at Smart gives you the opportunity to play your part in developing world-class technological solutions, working with – and learning from – like-minded people.

You’ll also find that, across our business, our colleagues love Smart’s culture, and how what we do means better financial outcomes for savers. That feels worthwhile, and it means that what we do, collectively, goes way beyond the nine to five of a typical working day.

Don’t just take our word for it – you can see what our colleagues say about working at Smart on LinkedIn Life and Glassdoor.

Benefits

At Smart, one of the eight principles we work to is “We want happy and good people in our team”. We created a list of benefits that helps us achieve this goal:

• 25 days’ holiday per year, increasing with length of service.

£500 annual training budget to spend on your professional development.

Extensive private healthcare, including dental, eyecare and EAP.

Enhanced sick leave (three months’ pay per year).

Enhanced maternity and paternity (maternity – 6 months fully paid/paternity – 3 weeks fully paid).

Death in service insurance cover.

Fully-paid five-week sabbatical after five years of employment.

In office wellbeing, such as manicures, massages and barbers.

Smart employees also enjoy a 50% discount on orders from our sister company Arena Flowers, Britain's most ethical florist. They offer unique hand-tied bouquets, luxury flowers, letterbox flowers, plants and gifts to spend on friends and loved ones or even for yourself.

At Smart, we are committed to creating an inclusive and equitable workplace where everyone feels valued, respected, and empowered to do their best work.

We believe that diverse perspectives help us lead the way in transforming retirement, savings, and financial wellbeing. We welcome differences in background, experience, thinking, and identity, and we recognise that innovation is strongest when it is built on inclusion and fairness. We encourage applications from people of all backgrounds and experiences and do not discriminate on the basis of any protected characteristic.

If you require any reasonable adjustments during the recruitment process or in the workplace, we encourage you to let us know - we are committed to supporting you.

We think Smart is an awesome place to work. If it sounds like somewhere you’d like to work, too, and if you’re ready to play your part in our continued success in the future, then naturally we’d love to meet you.

Our mission is to transform retirement, savings and financial wellbeing, across all generations, around the world.