Creative Strategist
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🐶 A bit about us…
At Pure, we're passionate about transforming dogs' lives through better nutrition. Born from a friendship between two dog-loving friends and a shared vision, we've grown into something truly special - a UK-based company that's leading the pack in healthy, tailored dog nutrition.
We're not just another pet food company – we put paws and people first with dogs and their owners driving our decisions. We craft healthy, perfectly portioned meals that delight dogs and keep bowls sparkling clean. But what really makes us different is how we support our pet families every step of the way. Through expert advice and personalised communication, we're right there beside them on their journey of giving their four-legged family members the best possible life.
The Role: Creative Strategist
As a Creative Strategist, you’ll be part of our fast-paced Growth Team, creating performance-driven ad creatives across Meta, TikTok and YouTube. You'll work end-to-end on content creation — from idea to execution — collaborating with media buyers and other strategists to produce content that performs.
🎯 Scope of Work
- Develop scroll stopping creative concepts for paid social ads (UGC, video, static) based on data, trends, and creative theory
- Write high-performing scripts with strong hooks, clear messaging and persuasive storytelling
- Be able to use Figma, Photoshop and AI image tools
- Create content briefs for production, including filming direction for UGC creators and the in-house team
- Collaborate with our growth team to test and iterate on creatives based on ad performance
- Stay ahead of trends on TikTok and Meta, proactively suggesting new content ideas
- Work closely with other creative strategists to push our creative output forward
About you…
- 2–3 years of experience in creative, graphic design, content marketing, copywriting or organic social roles
- Confident in scripting, editing, and storytelling
- Data-driven and understands key paid social performance metrics
- Comfortable ideating, testing and iterating content in a fast-moving environment
- Highly organised, with strong attention to detail and creative intuition
- Passionate about content and social media — especially Meta and Instagram
What’s in it for you...
· An annual salary up to £35,000.
· Hybrid working – 3 days on site at our office in Leeds (Radius, One City West, LS12 6NJ)
· 33 days holiday (including Bank Holidays).
· Enrolment within our discretionary business performance 10% annual bonus plan (following successful probation).
· Free Pure dog food for your dog.
· Small business with a family feel!
· Company Pension.
· Team social events and the opportunity to support local charities.
· Free on-site Parking.
· A supportive working environment within a very dynamic, growing business that supports personal development goals.
· Contracted to 38.75 hours per week.
· Cycle to work scheme.
· Bring your dog into work.
· EV SS car scheme.
At Pure Pet Food, our promises put Paws & People First. We’re committed to building a workplace where everyone feels valued, included, and able to thrive. By celebrating diversity, promoting equity, and embracing new ideas, we aim to be Best in Show for our people as well as their pets. If you’re passionate, curious, and want to be part of a team that’s Ahead of the Pack, we’d love to hear from you.