Creator Manager (News) - TikTok Operations - London
UK Visa Sponsorship Analytics
Analytics are greyed out due to low classification confidence (45.0%).
Occupation Type
Managers and directors in the creative industries
Occupation Code Skill LevelHigher Skilled
Sponsorship Salary Threshold
£44,900
(£23.03 per hour)
Occupation rate applies
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Description
Responsibilities
About the Team
The UK Content team partners with the country’s leading broadcasters, digital publishers, and creators across entertainment, sport, and news to accelerate content growth and scale on TikTok.
Overview of Role
The Creator Manager will partner with a portfolio of informative content creators and journalists to help maximise their impact on TikTok and expand the supply of high-quality content on the platform. In this role, you will drive creator growth by advising on short-form video strategy, optimising content performance, and supporting key initiatives aligned with team objectives and product priorities. You will serve as a trusted partner to creators and journalists, enabling them to use the platform effectively while contributing to the overall health and success of the news ecosystem on TikTok.
Key Responsibilities
- Build and nurture trusted, long-term relationships with leading UK informative content creators to drive sustained growth and success on TikTok.
- Act as the UK market expert for product, communications, and policy teams, translating creator needs and industry trends into actionable insights that inform business direction.
- Analyse creator performance data, applying local market context to inform strategy, prioritisation, and business decisions.
- Partner closely with the Head of News to ensure strong portfolio management, effective business reviews, and clear growth plans that deliver consistent, measurable impact.
- Collaborate with the News Publisher Manager to support the growth of responsible, high-quality informative content programmes on the platform.
- Support content acquisition efforts and lead onboarding for new creators, expanding content breadth and enhancing the overall user experience.
- Equip creators with the knowledge and tools to maximise TikTok’s features, analytics, and best practices, driving stronger performance, engagement, and business outcomes.
- Support creators and journalists through end-to-end account management, resolving platform issues, handling verification requests, and ensuring a seamless, high-quality experience.
- Engage and support creators and journalists at scale through effective community management and streamlined communication channels.
Qualifications
About the Team
The UK Content team partners with the country’s leading broadcasters, digital publishers, and creators across entertainment, sport, and news to accelerate content growth and scale on TikTok.
Overview of Role
The Creator Manager will partner with a portfolio of informative content creators and journalists to help maximise their impact on TikTok and expand the supply of high-quality content on the platform. In this role, you will drive creator growth by advising on short-form video strategy, optimising content performance, and supporting key initiatives aligned with team objectives and product priorities. You will serve as a trusted partner to creators and journalists, enabling them to use the platform effectively while contributing to the overall health and success of the news ecosystem on TikTok.
Key Responsibilities
- Build and nurture trusted, long-term relationships with leading UK informative content creators to drive sustained growth and success on TikTok.
- Act as the UK market expert for product, communications, and policy teams, translating creator needs and industry trends into actionable insights that inform business direction.
- Analyse creator performance data, applying local market context to inform strategy, prioritisation, and business decisions.
- Partner closely with the Head of News to ensure strong portfolio management, effective business reviews, and clear growth plans that deliver consistent, measurable impact.
- Collaborate with the News Publisher Manager to support the growth of responsible, high-quality informative content programmes on the platform.
- Support content acquisition efforts and lead onboarding for new creators, expanding content breadth and enhancing the overall user experience.
- Equip creators with the knowledge and tools to maximise TikTok’s features, analytics, and best practices, driving stronger performance, engagement, and business outcomes.
- Support creators and journalists through end-to-end account management, resolving platform issues, handling verification requests, and ensuring a seamless, high-quality experience.
- Engage and support creators and journalists at scale through effective community management and streamlined communication channels.
Qualifications
Minimum Qualifications
- Proven experience working with creators and journalists, adapting strategies and delivering education to support audience growth and sustainability.
- Strong understanding of the news and media landscape, including emerging social and platform trends.
- At least 5 years of experience across the broader media ecosystem, with a demonstrated track record in social media strategy and/or partnership and relationship management.
- Hands-on experience working with social media platforms, or deep knowledge of how creators, journalists, and platforms collaborate to grow audiences and build sustainable business models.
- Exceptional communication, presentation, and collaboration skills, with the ability to engage confidently with creators and cross-functional teams across global markets.
Preferred Qualifications
- Experience creating or supporting informative, news-driven, or educational content.
- Strategic, insights-driven thinker who leverages data to make pragmatic, high-impact decisions.
- Strong self-starter and collaborative partner, comfortable leading projects end-to-end while thriving in cross-functional environments.
- Demonstrated success in creator management, account support, and building long-term, trust-based relationships.
- Thrives in fast-paced environments; adaptable, solutions-oriented, and effective at managing both operational and strategic priorities amid change.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1"
- Proven experience working with creators and journalists, adapting strategies and delivering education to support audience growth and sustainability.
- Strong understanding of the news and media landscape, including emerging social and platform trends.
- At least 5 years of experience across the broader media ecosystem, with a demonstrated track record in social media strategy and/or partnership and relationship management.
- Hands-on experience working with social media platforms, or deep knowledge of how creators, journalists, and platforms collaborate to grow audiences and build sustainable business models.
- Exceptional communication, presentation, and collaboration skills, with the ability to engage confidently with creators and cross-functional teams across global markets.
Preferred Qualifications
- Experience creating or supporting informative, news-driven, or educational content.
- Strategic, insights-driven thinker who leverages data to make pragmatic, high-impact decisions.
- Strong self-starter and collaborative partner, comfortable leading projects end-to-end while thriving in cross-functional environments.
- Demonstrated success in creator management, account support, and building long-term, trust-based relationships.
- Thrives in fast-paced environments; adaptable, solutions-oriented, and effective at managing both operational and strategic priorities amid change.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1"
mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.