CRM Executive

CompanyVirgin Active

LocationLondon Area, United Kingdom

Posted At2/19/2026

UK Visa Sponsorship Analytics

Analytics are greyed out due to low classification confidence (38.0%).

Occupation Type

Advertising and marketing associate professionals

Occupation Code Skill LevelMedium Skilled

Sponsorship Salary Threshold

£41,700 (£21.38 per hour)

Standard minimum applies

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Description

Virgin Active are committed to changing people's lives for the better through wellness. Our team are dedicated to delivering a unique leisure and relaxation experience throughout all our clubs. All our team members pride themselves on incorporating Virgin Active values and ensuring the highest Brand Standards into their work, so our members can experience the finest facilities and service. We take value in recruiting the very best team members who work behind the scenes to support our clubs in delivering a world class member experience. We are looking for a CRM Executive to join our Member Engagement and Retention/Marketing Department.

The CRM Executive is responsible for enhancing communications to members and prospects through effective multi-channel journeys. You will support the integration and optimisation of our ESP deepen our understanding of our membership base through insight and segmentation, and ensure we deliver the right message, at the right time, on the right channel to drive engagement and results.

The Role

Building and scheduling BAU marketing and service campaigns across email, SMS and push channels

Creating audience segments (with support from the CRM Manager) to ensure communications are targeted and relevant

Delivering both one-off campaigns and automated lifecycle journeys, checking accuracy, links and timing before launch

Supporting monthly reporting and campaign performance tracking

Building ad hoc member surveys to gather insight on new initiatives and offerings

Briefing the Copywriter and coordinating with the Design team to ensure assets are delivered on time and to brief

Managing campaign assets, templates, approvals and version control

Collaborating with the CRM Manager on testing, optimisation and continuous improvement

Working closely with Marketing, Clubs, Loyalty and Legal teams to gather requirements and approvals

Supporting urgent operational communications during peak periods (e.g. renewals or service updates)

Experience

1–3 years’ experience in a CRM, email marketing or similar role
Experience using an ESP/CRM platform to build campaigns, segment audiences and schedule sends (Braze, Workday or Salesforce experience desirable but not essential)

Comfortable working in a fast-paced marketing environment with multiple stakeholders

Strong attention to detail and confidence managing multiple campaigns at once

Analytical mindset with an interest in testing, optimisation and performance improvement

Our Perks

25 days (excluding bank holidays) annual leave, plus a Celebration Day – and we want you take them.
Access to The Peoples Pension, with our contributions at 3%.
Complimentary Virgin Active membership for you and a buddy. You can also get free membership for your children too, ability to take advantage of our Club V.
Private Dental and Healthcare Insurance – your physical health is important, and we want you to have the access to healthcare should you require it.
Life Assurance 4x your salary – which we hope you will not need.
We want you to love Virgin Active like we do, so you get discounts across Virgin active – everything from guest passes to 50% off PT sessions.
You will join Virgin Family - where not only can you communicate with your colleagues across Virgin Group, but also many discounts (including Virgin Atlantic, Virgin Holidays and Virgin Media/O2)

Maintaining a healthy diet while at work can be hard, so we offer all our team members 20% off food and drink at our KAUAI branches located in clubs.

Managing finances can be difficult, so we offer access to Salary Finance. They can support you with loans and savings plans, as well as help you become a personal finance expert.

Mental health is a cornerstone of wellbeing. Our BUPA employer assistance programme is there when you need a helping hand with 4 free counselling sessions.

We know finding a new home to rent can be stressful. We partner with Dexters who offer complimentary corporate letting services – meaning no tenant charges.

Access to ePoints, offering loads of online discounts to retailers.

Always wanted to take that yoga course? Well VA offer discount on all their Academy courses, trained by the very best instructors.