CRM Manager

Who We Are

At Omaze, we give our community in the UK and Germany the chance to win luxury homes and other life-changing prizes — all while raising money for the causes they love.

Thanks to our Omaze Community, we’ve raised over £100 million for UK charities in just five years. That’s millions helping organisations like Age UK, the RSPCA, British Heart Foundation and Great Ormond Street Hospital Charity deliver life-saving work.

And the best part? We’re only just getting started. Omaze is building a business and culture committed to growth and creating significant social impact on a global scale.

🔑 About The Job

We’re looking for a CRM Manager to help shape and scale our lifecycle and automation engine. You’ll play a key role in delivering highly engaging, data-driven, multi-channel communications that elevate the customer experience and drive commercial performance.

This is a brilliant opportunity for someone who loves combining hands-on campaign execution with strategic thinking. You’ll work primarily across email, push, SMS/RCS amongst other channels, partnering closely with Data, Product, Engineering and Creative to deliver best-in-class CRM.

Your work will directly impact repeat participation, customer lifetime value and long-term engagement — helping us raise even more for our charity partners while creating unforgettable winner moments.

🔧 What You’ll Be Doing

• Owning end-to-end CRM campaign execution — from briefing and segmentation through to build, QA, deployment and reporting

Building and optimising multi-channel campaigns and automated customer journeys across email, SMS and push

Partnering with Data Science and Analytics to deliver smart segmentation and embed data-led optimisation

Collaborating with Analytics to deliver structured A/B testing programmes and turning insights into measurable performance improvements

Monitoring and reporting on key KPIs including engagement, retention and revenue contribution

Ensuring campaigns meet compliance and brand standards with exceptional attention to detail

Collaborating cross-functionally to deliver seamless, personalised customer experiences

Contributing to CRM documentation, playbooks and best practice frameworks

Staying ahead of industry trends and proactively bringing new ideas to the team

🤩 About You

• 3–5+ years’ hands-on CRM or ESP experience (e.g. Braze, Klaviyo, Salesforce Marketing Cloud, Adobe Campaign, Optimove, Bloomreach or similar)
• Proven experience building and optimising multi-channel campaigns and automations
• Strong understanding of lifecycle marketing, segmentation and trigger-based journeys

Experience running structured testing and optimisation programmes

Comfortable working in a fast-paced, collaborative environment

Exceptional attention to detail and pride in delivering high-quality work

Familiarity with HTML for email and QA best practices is a plus

Bonus if you’ve worked with AI, automation tools or dynamic content platforms

You’re proactive, organised and excited about building meaningful customer relationships at scale. You combine creativity with commercial thinking and love using data to drive smarter decisions.

🙌 What’s In It For You

• Generous stock options scheme
• 25 days annual leave PLUS Bank Holidays
• Private medical and dental insurance
• 9% employer pension contributions, when you contribute at least 2%
• A generous personal learning and development budget each year to use on training courses, conferences and professional memberships
• Personal equipment budget to work from home
• Enhanced family leave policies
• Life assurance of 4x your salary
  
  

DEI Statement

We actively seek out diversity of thought and experience to drive innovation. We welcome all backgrounds, identities, and perspectives and work hard to ensure that every Omaze employee can bring their authentic self to work at all times.