CRM Manager - Professional Products Division

CRM Manager

As the CRM Manager for our Professional Products Division, you will be the UKI champion for Salesforce Marketing Cloud, transforming complex data into sophisticated B2B lifecycle programs. Leveraging iconic brands like Kérastase and L’Oréal Professionnel, you will drive strategic, data-led campaigns that build customer loyalty and define the future of professional beauty at L’Oréal.

A DAY IN THE LIFE

• Drive the planning and execution of B2B CRM activities, ensuring coordination with key stakeholders including brands, commercial, operations and IT.
• Create data led. dynamic campaign plans and bespoke lifecycle programmes to target key cohorts of customers; increasing relevancy and engagement of the direct channels, building customer loyalty and targeting business objectives.
• Collaborate with internal insights to leverage learnings and behavioural opportunities within CRM and to build advanced data segments.
• Initiate test and learn strategies to optimise customer journeys and increase engagement and conversion rates.
• Help to build CRM best practise toolkits to cascade and share cross-market with Zone/Global support.
• Help to manage the hygiene quality of the B2B CRM database including offering solutions for the integration of new data sets.
• Be the UKI DDX champion, working with the agency to explore and leverage new tech & AI capabilities to advance the channel deliverables (i.e. Email, SMS & WhatsApp).
• Be one of the divisional GDPR champions. Regularly liaising with Legal and DPO (Data Protection Officer) to ensure we are legally watertight.
  
  

Who You Are

• Experience in customer personalisation and segmentation strategies, as well as demonstrable customer-centric thinking.
• A strong understanding of CRM principles and best practise, customer lifecycle management and experience with CRM platforms and tools.

A data orientated mindset, with the ability to interpret complex data sets to drive business initiatives and transform goals into digital activations.

Experience managing a complex portfolio of omni-channel journeys and prioritising roadmaps based on effort and value.

Excellent stakeholder management, with the ability to work and influence across multiple business functions to achieve objectives and drive results.

Strategic and commercial, capable of critical thinking and creative problem solving.

High organisation skills and process orientation.

An excellent understanding of consent and preference data capture and Data Protection Legislation

What We Offer

Our industry-leading award-winning benefits package shows how much we value our people. We know they're at the heart of L'Oréal's success, so we offer a fair and competitive package to help you thrive.

Enjoy perks like money-saving offers, free mortgage advice, share options and an enhanced pension plan. Love our brands? You'll get up to 60% off iconic names like YSL, CeraVe, Armani, Kiehl's and Garnier! Because health matters, we offer private medical and dental insurance, discounted gym memberships, and onsite mental health support. We also provide enhanced family leave for all and up to 4 weeks of paid fertility leave, so you can prioritise what matters most.

Learning is in our DNA at L'Oréal. We'll help you master your role, build skills, and access top-notch leadership programs and monthly expert talks. And there's lots more too!

Who We Are

L’Oréal is present in 150 markets on five continents. For more than a century, L’Oréal has devoted itself solely to ‘Create beauty that moves the world’; it is now the industry world leader with €29 billion consolidated sales. Together, we solve complex challenges at scale, while making sure we stay committed to making the world a more inclusive and a better place for everyone & our planet. Experience the excitement of agility to shape the future of beauty; where diversity and purpose come together to create meaningful impact.

In the Professional Products Division

, our mission is to be the partner of choice for the professional hair industry. Inspiring stylists and creating desirability amongst consumers with meaningful brands. We’re the founding Division for the L’Oréal group, with a rich history over 110 years. The 8-brand portfolio includes the likes of L’Oréal Professionnel, Kérastase, Redken and Matrix and the division is universally known for exclusively supplying salons and other professional customers with the most advanced technologies in hair and beauty products.

How We Recruit

At L’Oréal, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status. When we look for talent, we welcome difference - different backgrounds, experiences, personalities and perspectives. The beauty we find in our differences gives us the freedom to go beyond. That’s the beauty of L’Oréal.