CRO Specialist
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As the CRO Specialist you will improve the usability, design, and performance of digital platforms; collaborating with internal stakeholders and leveraging VMO, GA4 and other tools.
Client Details
My client is a large, multi‑national hygiene and facilities services provider operating across the UK and several European markets
Description
As the CRO Specialist you will have the following responsibilities:
- Own and manage the CRO programme across Group websites and digital touchpoints.
- Build and maintain a prioritised experimentation roadmap (PIE, ICE, etc.).
- Design and run A/B and multivariate tests using VWO to optimise conversion journeys.
- Analyse conversion funnels to identify drop‑off points and optimisation opportunities.
- Develop data‑driven hypotheses using quantitative (GA4, Looker Studio) and qualitative (session recordings, heatmaps, feedback) insights.
- Conduct qualitative research, including user interviews and session replay analysis, to guide testing.
- Conduct user research (surveys, interviews, usability testing) to inform design decisions.
- Create wireframes, prototypes, and user journeys to test and communicate concepts.
- Collaborate with PPC, SEO, developers, designers, and marketing to deliver functional UX solutions.
Profile
A successful CRO Specialist should have:
- Proven UX research and CRO experience, particularly on B2B platforms.
- Skilled in end‑to‑end experimentation: hypothesis creation, test design, execution, and analysis.
- Proficient in VWO for A/B testing and GA4 for conversion analysis.
- Experienced with Looker Studio reporting; Salesforce familiarity is a plus.
- Solid understanding of A/B testing statistics (sample size, significance, confidence).
- Experienced using prioritisation frameworks (PIE, ICE, etc.) to manage testing roadmaps.
Job Offer
As the CRO Specialist you will receive a competitive package.
Role based in Caerphilly - hybrid working available.