Customer Lifecycle Manager - Marketing
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Customer Lifecycle Manager - Marketing
Team
Location Holborn Office
County Central London
Ref # 24317
Closing Date 16-Mar-2026
At Metro Bank, we believe the best banking experience starts with people who genuinely care. We’re not just delivering banking services - we’re building trust through authentic connections. Here, our people come first; our colleagues are part of a team that values individuality, collaboration, and long-standing relationships. We are also all about balance so most of our jobs offer the opportunity for hybrid working built around your role and home life, wherever possible.
What You Will Do
- Lead the development and delivery of the customer lifecycle marketing and contact strategy across all segments to drive primacy, growth, retention and reduce churn, working closely with marketing strategy leads, propositions and product teams
- Champion a customer-first approach across direct channels (email, SME, push, app) embedding best practice in personalisation, automation and journey design
And... we are a bank, so risk is a part of everything we do. We love people who take responsibility, do the right thing for customers, colleagues and Metro Bank and have the ability to call out any concerns.
What You Will Need
- Extensive experience in CRM, lifecycle and/or retention marketing, within financial services or other services industries
- Proven success developing and executing lifecycle strategies that deepen relationships and drive retention
- Experience delivering regulatory and service communications in a compliant environment
- Track record of using automation, triggers and segmentation to improve engagement and reduce churn
- Experience partnering with data, digital, proposition and compliance teams to deliver measurable growth and value
- Analytical and data-driven thinker with a focus on customer behaviour, retention and value growth
Our promise to you…
- We will make sure that you are well-rewarded by providing you with a competitive salary, discretionary annual bonus, and a wide range of benefits, including generous holiday allowance, attractive pension scheme, healthcare, life assurance, and a number of colleague discounts!
- We will give you the training to ensure you succeed in your role and plenty of internal opportunities to progress your career (around 40% of our recruitment comes from internal promotions!
Important Footnote
Diverse teams really are the best teams. We know that candidates (especially women, research tells us) may be put off applying for a job unless they can tick every box. We also know that ‘normal’ office hours aren’t always doable, and while we can’t accommodate every flexible working request we are happy to be asked. So if you are excited about working with us and think you can do much of what we are looking for but aren’t sure if you are 100% there yet… why not give it a whirl? Please note that sometimes we may close a job earlier for applications if we are inundated with amazing candidates.. Good luck!