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CRM Manager - Subscriptions
Hybrid/Central London
Competitive Salary + Benefits
We’re partnering with a well-established media organisation currently undergoing an exciting transformation across print, digital and audio. With a long-standing reputation for high-quality journalism, culture and ideas, they are building a modern subscription business designed to support independent journalism long into the future. As part of this next phase of growth, they are looking for a CRM Manager to help maximise subscriber engagement, retention and lifetime value. This is a high-impact role for a lifecycle marketer who enjoys working with data, experimentation and storytelling to build meaningful relationships with subscribers.
The Role
As CRM Manager – Subscriptions, you’ll be responsible for driving subscriber engagement, retention and lifetime value across a growing suite of digital and print subscriptions.
Using lifecycle marketing, personalisation and data-driven insights, you’ll design campaigns and experiences that keep subscribers connected to high-quality journalism and encourage long-term loyalty.
Working cross-functionally with editorial, product, creative and analytics teams, you’ll help build a scalable retention and engagement engine that supports sustainable subscription growth.
Key Responsibilities
Lifecycle & Retention Strategy
Campaign Execution
Data, Insights & Experimentation
Cross-Functional Collaboration
About You