Customer Relationship Marketing Manager

Hybrid (UK) with travel to London 1 day per week | Competitive Benefits & Private Healthcare

Job Summary

The customer relationship marketing manager will own demand generation and lifecycle marketing across Helix International Group’s specialist brands – Ark Workplace Risk, QUOODA and Firetecnics Systems – with a mandate to generate high-quality leads and pipeline through multi channel campaigns and HubSpot driven CRM programmes.

Operating within a private equity backed, performance driven environment, this role is accountable for building and executing the Group’s lifecycle campaign strategy across channels such as outbound email, website, webinars, events and account based marketing, and for reporting on commercial performance at every stage of the funnel.

Reporting to the Group Marketing Director, you will combine strategic planning with hands on execution, ensuring that marketing investment translates into measurable revenue growth, improved MQL to SQL conversion, and increased customer lifetime value.

This is a hands-on role combining commercial acumen and customer focus with requiring strong operational execution abilities. You will work closely with Commercial, Product, Technical and Analytics teams to ensure customer lifecycle strategy drives demand and, ultimately, growth across the Group.

About the Company

Helix International Group is a leading group of specialist businesses delivering market-leading risk, compliance and safety solutions across the built environment and workplace sectors.

We are committed to creating trusted, innovative solutions that help organisations meet ever-evolving regulatory and operational challenges. Through our consulting services, software platforms and technical expertise.

Our Group includes established brands:

• Ark Workplace Risk – consultancy and risk software tailored to complex-built environments.

QUOODA – advanced risk, compliance and safety management software.

Firetecnics Systems – independent fire safety consulting, design, installation and maintenance specialist.

What You’ll be Doing

Campaign and demand generation strategy

• Lead the end to end lifecycle marketing strategy to drive qualified demand generation across key channels and marketing automations.
• Work with marketing and sales colleagues to build integrated campaign plans aligned to commercial targets, product priorities and key verticals, with clear goals, budgets, channels, timelines and testing plans.
• Plan, launch and optimise multi touch campaigns across the full funnel – from top of funnel awareness through to MQL, SQL and opportunity stages – ensuring smooth handover to Sales.
  
  

Campaign execution and optimisation

• Own outbound email and nurture programmes in HubSpot, including workflows, scoring, content sequencing and triggers that accelerate pipeline progression.
• Coordinate marketing support for events and webinars (promotion, registration journeys, follow up cadences, content repurposing) to maximise attendance, engagement and post event conversion.
• Support account based marketing initiatives, building target account lists, tailored outreach and sales enablement assets to deepen engagement in priority accounts.
• Develop a full funnel lifecycle roadmap covering lead acquisition, MQL nurture, SQL acceleration, client onboarding, retention and reactivation.
• Design and execute personalised B2B customer journeys that support complex buying cycles and multiple decision-makers.
• Build automated nurture sequences that progress prospects through the funnel and strengthen engagement at each stage.
• Develop targeted programmes for cross-sell, upsell and account expansion across the Group’s service lines and software platforms.

What We Are Looking For



Skill and mindset

• Commercially minded marketer who can link activity to revenue, margins and EBITDA impact.
• Strong analytical skills, able to interrogate data, uncover insights and make confident recommendations on where to double down or pivot.
• Strategic thinker with a hands on, execution focused approach who enjoys building as well as optimising.
• Excellent stakeholder management and communication skills, able to influence senior leaders and collaborate effectively with Sales and Product teams
  
  

Experience

• Significant experience in demand generation and CRM/lifecycle marketing within a B2B environment, ideally with complex sales cycles.
• Experience working within professional services, compliance, technology or built-environment sectors preferred.
• Proven track record of building of planning, executing and optimising multi channel campaigns that deliver measurable pipeline, revenue and customer value.
• Strong hands-on experience with HubSpot, including workflows, scoring, reporting and integrations.
• Comfortable operating in a high growth, performance driven environment with direct accountability for commercial outcomes.
  
  
  
  

What’s In It For You

• A competitive, tailored package that reflects your expertise plus meaningful benefits that support your life inside and outside of work.
• Real growth pathways, with ongoing professional development and clear opportunities to step up and progress your career.
• A comprehensive suite of benefits, including private healthcare, a 5% matched pension, 4x salary life cover, 25 days holiday (with options to purchase more), and Perkpal rewards and discounts.
• A genuinely collaborative culture, where you’re backed by a supportive team committed to raising the bar in compliance, risk, and health & safety.
  
  
  
  

Why Join Us

We are passionate about talent development, offering structured career pathways, ongoing mentorship and training opportunities, and a supportive environment where your contribution makes a real impact.

Join our team and be part of a growing company that values innovation, collaboration, and high-performance teams.

Apply now and contribute to our mission of providing the best risk and compliance solutions to organisations worldwide.

We are an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.