Company Description
We are the ROI agency, a position we have proudly held true to since 2005. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients’ businesses.
Over the years, we have evolved our definition of ROI, as it has changed with the ever- complicated communications landscape. ROI is no longer simply about the most efficient planning, buying and reporting of media.
Yes, ROI is about delivering Return on Investment; but it’s also about going beyond to deliver a
Return on Imagination and more integrated experiences that inspire Growth. Top-line growth
for our clients’ businesses, growth for our people and growth for our culture.
Powered by our best-in-class proprietary tools and data, our work spans the full spectrum of media communications, from analytics, data and technology to performance marketing, content and superior trading.
This breadth means we deliver Insight that lies at the intersection of consumer, category, and brand, attributing every budget to stronger business outcomes.
It means we deliver more creative media solutions that bring together best-in-class strategy, planning and the power of Publicis Groupe to ensure distinct and more personal brand experiences for our clients.
It means we adopt new data analytics and value optimisation techniques while building
relationships with some of the world’s most exciting start-ups. We leverage over 30 years of media planning expertise to go beyond traditional media solutions and deliver a Return on Investment that is both forward–thinking and accountable to our clients.
At Zenith, we ultimately seek out a more meaningful kind of ROI. Our unique way of thinking inspires growth for some of the world’s leading brands, including Coty, Electrolux, Essity, Lactalis, Luxottica, Nestlé, Nomad Foods, Reckitt, TikTok and Verizon.
Overview
We’re now looking for a Global Data & Analytics Director to lead the charge in data-driven media excellence — elevating analytics from reporting to true strategic influence.
If you’re passionate about turning complex data into compelling insight, building high-performing teams, and shaping multi-market media strategy, this is your opportunity to make a global impact.
Responsibilities
As Global Data & Analytics Director, you will:
- Lead the delivery of high-impact campaign reporting, dashboards, and cross-channel insights
- Transform complex datasets into clear, actionable narratives for diverse stakeholders
- Drive advanced exploratory and performance analysis to inform planning and optimisation
- Ensure analytics directly influences budget allocation, channel strategy, and market prioritisation
- Own the end-to-end analytics and BI lifecycle — from data ingestion and modelling to insight delivery
- Establish and evolve robust data governance frameworks
- Mentor and grow a talented analytics team, fostering innovation and continuous improvement
- Shape the roadmap for reporting infrastructure and next-generation tools
This is a strategic leadership role sitting at the heart of global media decision-making — partnering closely with planning and investment teams to ensure data drives every critical choice.
Qualifications
What You’ll Bring
- Strong experience in paid digital reporting (agency or in-house), with edxperience leading teams
- Deep experience in campaign and marketing performance analysis
- Strong knowledge of digital media vendors and ATL measurement
- Proven ability to integrate multiple data sources into compelling, data-led storytelling
- Expertise in ETL processes and managing large-scale datasets
- Familiarity with modern analytics stacks and hands-on scripting experience
- Advanced Excel skills (PowerQuery, PowerPivot, array formulas)
- Experience with web analytics tools such as Adobe Analytics and GA4
- Strong project management capabilities (Agile experience a plus)
- A collaborative, strategic mindset with the confidence to influence senior stakeholders
Most importantly, you’re driven by impact. You don’t just report on performance — you improve it.
Ready to Lead the Future of Analytics?
If you’re ready to step into a role where your insights shape global strategy and your leadership elevates an entire analytics function, we’d love to hear from you.
Apply now and be the driving force behind data-powered media transformation.
Full details of our benefits will be shared when you join us!
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).