Data & BI Lead

Department: Growth

Location: Manchester

Description

About CTI


Join 150+ strategists and specialists who refuse to settle, creating bold digital experiences for ambitious brands since 2004. We're a full-service digital agency delivering strategic consultancy, web development, and digital marketing to drive demand online. Using over two decades of industry experience, we provide next-gen solutions as part of lasting partnerships with hundreds of clients from Chester Zoo and Zip World to Balfour Beatty and Mind.

What makes us different

• We break new ground. You'll work on innovative projects using the latest technologies before they hit the mainstream. We celebrate calculated risks and learn fast from every experiment.
• We get stuck in together. Genuine collaboration across all departments. Your ideas matter here, regardless of your role or how long you've been with us.
• We stay curious. Continuous learning is essential. You'll have dedicated time and budget for development, working alongside industry experts who are genuinely invested in your success.

We own it. Full accountability and autonomy over your work means you'll build client relationships, see real-world impact, and be recognised when you go the extra mile.

Our Data & BI function is the engine room of CTI’s next phase of innovation. We move beyond the hype to deliver evidence-driven digital solutions that solve real-world problems. You’ll join a team of specialists who turn complex data sets into scalable, client-facing insights. While we are deeply rooted in robust data engineering and business intelligence, we are the catalysts for CTI's AI evolution, bridging the gap between traditional analytics and the future of applied intelligence.

What you’ll be doing

As the Data Lead, you will be the architect of our clients' data foundations. You’ll lead the design and delivery of intelligence-driven projects, ensuring that every insight is built on a bedrock of clean, compliant, and scalable data. You are a "hands-on" practitioner who can build a data warehouse today and discuss the strategic ROI of AI-integration tomorrow.

Key Responsibilities:

• Data Architecture: Lead the design and delivery of modern data warehouses and scalable pipelines using tools like BigQuery, Azure, and dbt.

BI & Analytics: Standardise frameworks for visualisation and web analytics to provide clients with actionable, evidence-driven insights.

AI Integration: Act as the bridge between data execution and AI growth, implementing RAG/LLM tools and reusable AI components onto solid data foundations.

Technical Consultation: Translate complex client requirements into technical roadmaps for both BI transformation and AI readiness.

Strategic Growth: Partner with Growth and Sales teams to create proof-of-concepts and demos that showcase our data and AI capabilities.

Governance & Mentorship: Support and mentor other analysts while embedding ethical AI standards and GDPR-compliant data governance into everything we build

What experience you need to be successful

To thrive in this role, you need to be a proactive go-getter who is a BI Analyst and Data Warehouse specialist first and foremost, with a passion for growing into the AI space.

Key qualities include:

• Data Engineering Specialist: Deeply proficient in SQL and Python, with a strong background in architecting data warehouses and managing complex pipelines.

Platform Pro: High level of familiarity with cloud-based solutions (Google Cloud, Azure, or AWS) and the modern data stack.

Analytics Expert: Significant experience in web analytics and building sophisticated BI visualisation frameworks.

AI Fluent: Hands-on experience (or a proven drive to develop) in deploying LLMs and modern frameworks like LangChain or OpenAI.

Clear Communicator: Confident in explaining complex technical data structures to non-technical stakeholders and internal teams.

Agency Pro: Comfortable in a fast-paced environment, balancing multiple projects and shifting priorities with a proactive mindset.

We’re challenging the 'Gender Confidence Gap,' which suggests that individuals will only apply for a job if they meet 100% of the criteria. Some of our best hires didn’t check every box in the role description, so if you were about to rule yourself out, we still encourage you to apply!

Our process

We’ve designed our process with you in mind. This is as much an opportunity for you to make sure CTI Digital is right for you as you are for us.

📞 Screening Stage

- A 30-minute exploratory call with our Talent Team.
💻 1st Stage - Video call with our CTO. A chance to explore the role and responsibilities.
📆 2nd Stage - A face-to-face interview with a our CTO and a member of the Executive team. We’ll probe around your commercial experience and approach to client relationships.
🎉 Offer - If we think it’s a good fit, we’ll make you an offer!

What's in it for you?
🏖️ 28 days annual leave, in addition to the bank holidays
🏠 Hybrid-working - we’re in the office twice a week
👶 Workplace nursery scheme
🏥 Health cash plan
🛡️ Life insurance 2x annual salary
🚴 Cycle-to-work scheme
⏰ Flexible working hours
🧠 Employee well-being and mental health programme
🐶 Relaxed working environments - office dogs welcome!
🎉 Company socials and lots of fun!