Demand Marketing Manager
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Are you a passionate marketer with a strong background in demand generation? Do you want to make a meaningful impact on schools through innovative education technology? We are looking for a Marketing Manager to drive marketing initiatives for Vectare.
In this role, you will own the demand generation strategy and execution across Vectare, covering the globe. You’ll craft go-to-market strategies, design and manage campaigns, oversee social media and events, and help position Vectare as a distinctive name in the space. You’ll work closely with key stakeholders, including regional commercial teams, product, sales, and customer success, while being part of the larger global marketing team.
Responsibilities
- Develop and implement go-to-market strategies to drive demand generation, customer retention, and cross-sell opportunities for Vectare.
- Collaborate with the Global Marketing team and report to the Global Head of Demand Generation to align strategies and plans.
- Partner with Product Marketing, Events and Brand & Community teams to localise product launches, events and other marketing efforts through social media, blogs, videos, and other channels.
- Coordinate campaigns across social media, email, advertising and partnership initiatives using HubSpot.
- Manage a budget to support your initiatives and use a data-driven approach to tie spending decisions to expected impact.
- Align marketing strategies with our sales team to increase pipeline, enable effective outbound and support revenue growth.
- Measure and report on marketing performance, using insights to optimise ROI and improve lead quality.
- Deepen understanding of our platform, customer challenges, and global education trends to refine product positioning and marketing effectiveness.
Requirements
Skills & Experience
- 5+ years of B2B marketing experience, ideally in EdTech, SaaS, or related industries.
Capabilities & Attributes
- Strong project management skills, with the ability to prioritise and manage multiple initiatives.
- Ability to translate customer insights and sales feedback into impactful marketing strategies.
- Quick learner with a strong understanding of education trends and customer pain points.
- Excellent collaboration and matrix management skills, creating healthy relationships across marketing, sales and any other Faria team.
- A proactive, creative, and data-driven mindset with a focus on delivering results.
Success Metrics
- Marketing-source pipeline generated.
- Pipe-to-spend ratio.
- Excellent alignment between marketing and sales efforts.
This is an exciting opportunity to join a dynamic team and contribute to the growth and success of the business. If you’re ready to make a difference, we’d love to hear from you!