Digital Marketing and CRM Manager

Margaret Howell is a contemporary British clothing designer who has worked successfully in men’s and women’s clothing for over five decades. Today, Margaret Howell clothes are sold worldwide with 12 own shops in Europe, over 70 outlets in Japan and an established online business.

We are seeking a highly motivated Digital Marketing and CRM Manager to join the Marketing and Communications department to deliver effective planning and execution of marketing activity across the website, social media platforms, online advertising, CRM and customer events, to effectively and consistently communicate the Margaret Howell and MHL brands.

Location

Head office, W1/Remote

Hours

Full-time - 35 hours, Monday - Friday

Key Responsibilities

• Management and coordination of all Margaret Howell and MHL. social media marketing, email marketing and organic posts to maximise e-commerce revenue and audience engagement
• Define the seasonal Digital Marketing calendar based on planned company events, product launches, etc
• Liaise with the external Digital Marketing agency, acting as point of contact responsible for briefing on upcoming campaigns, providing creative assets and ensuring all social media marketing is executed on-brand and on schedule
• Digital Asset coordination, working with internal teams to plan, review and approve digital assets. Assist with landing page creation in Shopify when necessary to support digital marketing activity
• Coordinate and execute email marketing using the Klaviyo platform, defining welcome flows and segmenting as appropriate to maximise engagement
• Regularly report on the performance of all digital marketing and social media activity, interpreting figures provided by the external agency and social platforms and distilling to the wider business
• Proactively use this data to identify opportunities for increased engagement and ROA

Liaise with global digital teams to ensure consistency across all markets

Update metadata on seasonal (non-product) pages to maximise SEO

Make site content updates and amends as and when necessary, to ensure the site is continually up to date and supports the brand and shops

With the support of the Marketing and Communications Assistant manage the CRM activity in line with company strategy and maintain the company guest database

Plan and deliver customer events to enhance relationships with existing customers and introduce new audiences to the brand

Work with the Global Head of Marketing and Communications to execute the seasonal media plan

Essential

Role Requirements

• Minimum 5 years’ experience in a marketing role with strong digital experience, in house or agency, ideally in a fashion or design related field
• Excellent knowledge of relevant social media platforms - Instagram / Pinterest / Facebook / X / Google
• Full working knowledge of Meta Business Suite, Google Ads, Klaviyo (or equivalent)
• Confident communicator with strong interpersonal, numerical, and analytical skills
• Acute attention to detail
• Proficient knowledge of Excel and Asana
• Excellent time management and organisation skills with the ability to work to deadlines and prioritise work accordingly
  
  

DESIRABLE

• Google Analytics / My Business
• Experience in SEO
• Experience using Shopify
  
  

The Ideal Candidate

• Strong understanding of the Margaret Howell and MHL. brands
• Self-motivated with the ability to work autonomously
• Proactive, with a ‘can do’ attitude
• Willingness to engage with a diverse range of work and projects
• Ability to build strong stakeholder relationships and engage with internal departments and external agencies

A good team worker

Rewards

• A competitive salary
• 5 weeks holiday plus bank holidays, increasing to 6 weeks with service
• Generous clothing allowance
• Significant staff discount
• Life insurance
• Contributory pension and salary exchange scheme
• Personal development grant
• Cycle to work scheme
• Birthday day off
• Volunteering day off
• IVF support for parents
• Opportunity to request flexible working (27% of Head Office employees work Part Time Hours)
• Menopause friendly
  
  

We actively implement blind recruitment practices to eliminate bias and ensure a fair evaluation of candidates based on their skills, experience, and qualifications. We believe in creating a level playing field for all applicants, and our initiatives reflect our dedication to promoting diversity and inclusion in the workplace.

Applications will be considered as they are received. Candidates will be shortlisted based on how their skills and experience match our requirements as set out above.