Digital Marketing Executive
UK Visa Sponsorship Analytics
Occupation Type
Advertising and marketing associate professionals
Occupation Code Skill LevelMedium Skilled
Sponsorship Salary Threshold
£41,700
(£21.38 per hour)
Standard minimum applies
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Description
Key Responsibilities
Social Media & Paid Advertising
Social Media & Paid Advertising
- Set up and manage Meta Ads campaigns, including audience targeting, creative asset management, and campaign structure.
- Conduct audience segmentation and competitor analysis to improve campaign targeting.
- Monitor key performance metrics such as ROAS, CPA, and CTR, and implement optimisation strategies through A/B testing, creative refresh, and campaign adjustments.
- Analyse marketing and campaign data to identify trends and areas for improvement.
- Support marketing activities by organising and analysing data using Microsoft Excel / Google Sheets (e.g., pivot tables, data tracking, and performance analysis).
- Maintain well-structured datasets to support campaign tracking and internal marketing operations.
- Produce detailed campaign performance reports, highlighting key trends, successes, and optimisation opportunities, and translate findings into actionable strategies.
- Utilise Google Looker Studio, Google Analytics, and Meta Ads Manager to create interactive dashboards, custom reports, and real-time visualisations for stakeholders.
- Strong analytical background with a focus on reporting and data analysis is a requirement for this role.
- This role is suited to a candidate who can be flexible, agile and reactive to commercial strategies.
- Experience in digital marketing or fashion buying / merchandising is favourable.
- Proficiency in social media platforms and advertising tools is preferred
- Excellent communication and analytical skills.