Digital Marketing Lead

Role Summary

We're looking for a hands-on Digital Marketing Manager who thrives on execution and gets energized by seeing results. Reporting to the Marketing Director, you'll own and execute all our digital marketing activities—from building campaigns to optimizing SEO, growing our organic LinkedIn presence, and keeping our martech stack running smoothly. This is a roll-up-your-sleeves role for someone who's done it themselves and wants to keep building and executing. You'll work in a lean, high-impact marketing team where everyone contributes directly to results.

Key Responsibilities

Campaign Execution

• Build, launch, and optimize paid campaigns across LinkedIn, Google Ads, and industry channels
• Create landing pages, forms, and optimise conversions
• Set up and manage marketing automation workflows and nurture sequences
• Execute multi-channel campaigns supporting our account-based marketing programs across our target segments

Organic LinkedIn & Social

• Develop and execute organic LinkedIn strategy for FINBOURNE's company page growing followers, engagement, and thought leadership visibility

Website & SEO

• Manage day-to-day website updates, page optimization, and content publishing
• Implement technical SEO improvements and track keyword performance
• Analyze site traffic, user behavior, and conversion data to identify opportunities
• Work with our designer to brief and implement web assets and landing page designs

Marketing Operations

• Build email templates, workflows, and automation sequences in HubSpot
• Ensure data quality between marketing systems and Microsoft Dynamics to support reporting, forecasting, and continuous improvement.
• Set up tracking, tags, and analytics to measure campaign performance

MarTech Stack Administration & Optimization

• Administer and optimize our marketing technology stack including HubSpot, LinkedIn Campaign Manager, Google Analytics, Ahrefs, Wistia, CookieYes and WordPress
• Maintain platform integrations, troubleshoot technical issues, and ensure data flows correctly between systems
• Identify opportunities to improve platform usage, implement new features, and streamline workflows
• Keep platforms properly configured with working analytics and tracking in place
• Recommend and evaluate new tools or features that could improve marketing effectiveness

Sales Enablement & Training

• Train and support sales users on HubSpot—from teaching sequences and best practices to hands-on help setting up and optimizing their outbound campaigns
• Provide ongoing support and troubleshooting for sales users navigating marketing tools

Content Support

• Write email and newsletter copy, landing page content, and LinkedIn posts that resonate with financial services audiences
• Coordinate digital assets for events, webinars, and product launches
• Support thought leadership distribution through digital and social channels

Skills and Experience

Core Requirements

• 4-6 years doing digital marketing execution—you've personally built campaigns, not just managed them
• Hands-on proficiency with HubSpot (email builder, workflows, landing pages, forms), Google Ads, LinkedIn Campaign Manager, LinkedIn company page management, Google Analytics
• Experience with MS Dynamics or similar CRM platforms, with understanding of marketing-sales data flows
• Proven track record building organic LinkedIn presence—you understand what content performs in B2B and can point to engagement metrics you've driven

Advantages

• You've worked in B2B SaaS, fintech or enterprise technology and understand long sales cycles and pipeline metrics
• You have experience with account-based marketing tactics and tools
• You're comfortable working with complex subject matter like AI, data platforms, and financial services
• You know how to use AI tools like Claude and can write clear, compelling copy without jargon—whether it's an email, newsletter, or LinkedIn post

What Makes This Role Right for You

• You prefer doing to delegating
• You get satisfaction from building something, hitting publish, and seeing results

Just some of our benefits

• Competitive salary plus performance based bonus.
• Health & Wellbeing: A competitive health insurance policy that disregards previous medical history. This also includes dental, optical, mental health support and comprehensive cancer cover.
• Cycle to work scheme and Gym discounts: Buy a bike and cycling accessories out of your pre-tax salary and spread the cost over 12 months, as well huge discounts off Hussle, KOBOX and Nuffield Health gyms.
• Hybrid working: We have a mature attitude towards hybrid working. Whether you’re a night owl, morning person, parent, carer or simply need flexibility to work a different pattern to the norm, we’re committed to helping you be productive and work in a way that is best for you.
• Professional learning and development: External training and accreditations are supported, as well internal training and development programs.

About FINBOURNE

We are a young, dynamic financial technology company aiming to re-engineer the world of investing to make it clearer, faster and more cost effective for everyone.

At FINBOURNE, we offer a hugely supportive environment to build a career, with continuous learning and development opportunities. We have a collaborative culture of testing and exploring problems together to find the best evidence-based solutions. We respect your independent thought, your intellectual curiosity and your opinion.

Our solution is open, API first and developer friendly – a true first for the asset management industry. You can see what our team is busy building on Github.

For more information about us please visit our website.