Digital Marketing Manager
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About CRC Evans
Pioneering today. Powering tomorrow.
CRC Evans is a global leader in welding, coating and construction services for the energy and wider infrastructure sectors. For over 90 years, we have supported the world’s most complex and demanding projects — delivering performance, precision and partnership at scale.
Today, CRC Evans is evolving. As the global energy landscape shifts, we are actively repositioning our brand, diversifying into new markets, and strengthening how we show up to customers across the world. Our ambition is clear: to be the preferred partner for both traditional energy and the next generation of infrastructure and renewables projects.
Digital plays a critical role in that future.
About the Role
This is a Fixed Term 12-month contract based at our Edinburgh or Burnley Office, with flexible hybrid working for the right candidate
This Digital Marketing role sits at the heart of CRC Evans’ global repositioning. It is an opportunity to help bring our brand repositioning to life, support market diversification, and build a digital marketing presence that reflects the scale, capability and ambition of our business
Working across international teams, regions and time zones, the role will help ensure CRC Evans shows up consistently, credibly and competitively to customers worldwide. From strengthening demand generation to amplifying thought leadership and project delivery, digital is a key enabler of our growth strategy.
This is not a “maintenance” role. It is a build, shape and grow opportunity, with the chance to make an immediate and visible impact. For the right person, it offers real ownership, influence and the scope to grow responsibility as the digital function scales
The role is particularly well suited to:
- A strong Digital Marketing Executive ready to step into their first management-level role,or
- A Senior Digital Specialist who thrives on ownership, delivery and building capability
- A Digital Marketing Manager within a larger team of managers looking to shape strategy and own a digital function from the start.
Key Responsibilities
Digital Delivery & Optimisation
- Day-to-day management and optimisation of the CRC Evans website and CMS, which was built in 2023 as a MVP and is currently undergoing redevelopment
Search & Demand Generation
- Hands-on delivery and optimisation of SEO and PPC activities
- Keyword research, on-page optimisation and performance reporting
- Working with agency partners where required, with increasing ownership in-house
Email & CRM Planning
- Execution of email and eCRM activity
- Managing campaign set-up, segmentation, testing and reporting
- Supporting lead nurturing and sales enablement activity
Social Media & Content Distribution
- Full-time management of B2B social channels, with a particular focus on LinkedIn – working with a part time content and online PR specialist
- Scheduling, publishing and optimising content in line with brand and business priorities
- Amplifying key content, campaigns and commercial messages
Agency & Stakeholder Collaboration
- Working closely with a lead digital agency to deliver a fast-to-market digital plan
- Acting as the day-to-day digital lead internally, managing priorities and expectations
- Translating business needs into effective digital execution
Skills & Experience
Essential
- Proven hands-on experience in B2B digital marketing
- Strong execution capability, with a specialism in at least one of the following:
- Website and CMS management (Wordpress)
- Social media (particularly LinkedIn)
- CRM / eCRM – any platform
- Confidence working with agencies and multiple internal stakeholders
- A delivery mindset: organised, proactive and comfortable working at pace