Digital Marketing Manager
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Leeds (Hybrid Working)
Great Salary + bonus + excellent benefits package
Drive growth. Own performance. Shape the future of digital acquisition.
If you're a performance-driven digital marketer who thrives on owning results, scaling channels, and making a measurable commercial impact, this is your opportunity to step into a high-visibility role at the heart of an ambitious growth journey.
At Markel, we’re not just building marketing campaigns, we’re fueling the success of over 70,000 small businesses across the UK. And with plans to more than double our Direct business by 2030, digital acquisition is central to that journey.
Why this role stands out:
True ownership – Lead search strategy end-to-end across PPC and SEO
Serious investment – Manage and optimise significant paid media budgets
Commercial impact – Directly influence lead generation, revenue, and Return On Iinvestment
Growth opportunity – Ideal step-up role or chance to scale at a larger level
High visibility – Work closely with senior partners in a business-critical role
What you’ll be doing:
You’ll take full ownership of digital acquisition performance across our Direct brands (Markel Direct and Caunce O’Hara), leading strategy and execution across paid and organic search.
Performance & Paid Search:
Lead and evolve PPC strategy across high-spend accounts
Optimise campaigns to improve Return On Investment, ROAS, and cost per lead
Manage and challenge agency performance to deliver results
Forecast lead volumes and performance with a commercial lens
Drive organic traffic growth in highly competitive markets:
Deliver technical SEO, on-page optimisation, and digital PR initiatives
Build authority through backlink strategies and content optimisation
Stay ahead of evolving search trends (including generative search)
Strategy, Insight & Collaboration:
Own performance reporting using tools like Google Analytics & Tag Manager
Partner with UX/CRO, campaigns, and content teams to optimise journeys
Manage website content and ensure compliance in all communications
Balance critical thinking with hands-on delivery
What you’ll bring:
You’re a commercially minded digital marketer who thrives in performance-led environments.
Essential experience:
Strong background in PPC / performance marketing
Proven success managing large media budgets
Experience delivering against lead or revenue targets
Solid understanding of SEO strategy and execution
Data-driven attitude with strong analytical skills
Experience working with agencies and holding them accountable
Nice to have:
Financial services or regulated industry experience
Technical SEO knowledge (e.g. schema, tagging, tracking)
Experience forecasting and planning performance outcomes
The team & environment:
You’ll join a dedicated Direct Marketing team focused purely on acquisition and growth, working alongside specialists in CRO, campaigns, and content across Leeds and Manchester.
This is a fast-paced, collaborative environment where you’ll need to juggle priorities, think commercially, and deliver results but you’ll also have the support, tools, and investment to succeed.
What’s in it for you:
Competitive salary + 20% bonus plan
Hybrid working (3 days in Leeds)
25 days holiday + option to buy/sell
Private medical & dental cover
Excellent pension, life assurance & income protection
Genuine career development opportunities in a growing business
Why Markel?
We’re a global Fortune 500 business, but we pride ourselves on maintaining a people-first culture where ideas are valued and individuals make a real difference.
Our values guide everything we do:
We’re all about people
We win together
We strive for better
And right now, we’re investing heavily in digital making this the perfect time to join and shape what comes next.
Ready to make your impact?
If you’re excited by the idea of owning performance, scaling acquisition, and playing a key role in a high-growth business, we’d love to hear from you.
Apply now and help us build something special.
Markel celebrates the value of a diverse workforce that brings experience and expertise from a wide variety of backgrounds and life circumstances. Whatever your background, if you feel you meet the requirements of this role then we want to hear from you. We are also happy to consider candidates who are looking for flexible working patterns.
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, colour, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status.
We will ensure that individuals with disabilities are provided with all reasonable accommodations to be able to participate in the job application or interview process and to perform essential job functions if successful. Please contact us via email at rec@markel.com or call us at 0161 507 5827 to request any accommodations that may be needed. This includes any alternative formats of any documents or information on how to apply offline.
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