Digital Marketing Specialist
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Company Description
1st Homecare is a premium provider of compassionate homecare services mainly to self-funded clients, dedicated to supporting the elderly and disabled in Leighton Buzzard (Bedfordshire), Kings Langley (Herts), Oxford, and nearby areas. The company also offers live-in care services across the region and beyond, tailoring personalised care plans to meet individual needs. Core services include personal care, companionship, palliative care, and end-of-life care. 1st Homecare is committed to providing high-quality, patient-focused care for those in need.
1st Homecare is Regulated by the Care Quality Commission with a rating of Outstanding in Leighton Buzzard and Good in Oxford and Kings Langley.
The company has won numerous awards including 6 years in a row as one of top 20 Homecare groups in the UK (awarded by homecare.co.uk)
Role Description
Reporting to the CEO, this is a full-time hybrid role for a Digital Marketing Specialist based in one of our offices, with the flexibility to work from home on certain days. The Digital Marketing Specialist will be responsible for developing and managing digital marketing campaigns, maintaining and optimizing social media profiles, monitoring web analytics, and executing online marketing strategies. This role requires creativity, strategic thinking, and a data-driven approach to achieve marketing goals.
Qualifications
- Proficiency in Digital Marketing and Online Marketing strategies
- Experience in Social Media Marketing and managing various social platforms
- Familiarity with website design using Wordpress (and Astra theme).
- Proficiency with Google ad words
- Strong skills in Web Analytics with the ability to analyze and interpret data
- Excellent Communication skills, both written and oral
- Capability to work independently while demonstrating collaboration in a hybrid work environment
- Familiarity with SEO strategies and tools is a plus
- A degree in Marketing, Communications, or a related field is preferred but not required
Position summary
This is a great opportunity to become involved in all aspects of the company’s marketing strategy requiring not just the clinical skills but also the softer skills required to communicate trust, reliability and compassion through digital channels.