Digital Marketing Specialist
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Role: Digital Marketing Specialist
Place of work: Glasgow, City Centre
Contract type: Full-time, Permanent
Working Hours: Monday – Friday, 9am – 5pm
Do you thrive on data, content and results? Would you like to join a growing Marketing team who can offer a unique opportunity to implement organic and paid search strategies?
Why Jones Whyte?
At Jones Whyte, we’re more than just a law firm—we’re a dynamic community built on collaboration, innovation, and a shared commitment to excellence. Joining us means stepping into a role where your expertise is valued, and your growth is a priority.
As a modern, progressive law firm, we believe in empowering our teams, investing in the right tools, and building an environment where ambition and innovation are encouraged.
This role offers the chance to make a direct impact, influence growth strategies, and be part of a collaborative team working towards a better future for our team and clients alike.
The Role
As a Digital Marketing Specialist, you'll play a central role in improving our online visibility, driving high-intent traffic, and generating quality leads. This is a hands-on role that combines strategic thinking with tactical delivery, ideal for someone who thrives on data, content, and results. You will be working directly to support our Personal Injury department, developing and executing SEO strategies, driving lead generation and overseeing content creation across landing pages, blog posts and satellite sites. Our Personal Injury department handles the full spectrum of injury claims, from road traffic accidents and workplace injuries to cycling accidents, serious injuries, and fatal claims.
You will have the direct support of an experienced Head of Marketing and a Digital Marketing Manager along with working alongside dedicated Marketing Executives.
The role demands you to be proactive and focused, with a positive attitude and calm approach. You should be a strong team player capable of demonstrating an understanding of Digital Marketing ensuring marketing consistency across the firm.
As part of our team, you’ll not only play a key role in the success of our Marketing department but also gain opportunities to develop your skills and achieve your career ambitions, all while contributing to a thriving and supportive environment.
We appreciate the need for a healthy work-life balance, which is why this role offers hybrid working; 3 days in the office.
Key Responsibilities:
Strategy & Planning
- Develop and execute SEO strategies focused on driving lead generation for the firm’s Personal Injury services, aligned with our wider marketing objectives.
- Perform keyword research and gap analysis to create a clear roadmap for optimisation.
SEO
- Conduct regular site audits, implement schema markup, and manage crawling/indexing issues.
- Collaborate with internal teams and external developers to implement technical fixes.
- Optimise page structure, meta data, internal linking, and content quality across service pages and blogs.
Lead Generation
- Use SEO to generate high-quality, relevant leads.
- Continuously test, track, and refine lead generation funnels and conversion tactics.
- Plan, manage and optimise paid search campaigns across Google Ads and other relevant platforms to drive quality lead generation across all practice areas. This includes keyword research and bid management, writing compelling ad copy, conducting regular negative keyword audits, and monitoring campaign performance.
- Working closely with the Digital Marketing Manager, you will analyse PPC data to identify opportunities to improve cost-per-click, conversion rates and return on ad spend, translating findings into clear recommendations that support the firm's wider growth objectives.
Content Strategy
- Collaborate on content planning and production, ensuring content aligns with search intent and brand voice.
- Oversee content creation across landing pages, blog posts, and satellite sites.
Analytics & Reporting
- Track key performance metrics using tools like Google Analytics and SEMrush.
- Provide monthly performance reports and actionable insights to stakeholders.
- Use data to shape future campaigns and optimise current strategies.
Requirements:
- Minimum 2 years’ hands-on experience in SEO and SEM, preferably in a lead generation-focused environment.
- Strong understanding of organic, technical SEO principles, and on-page optimisation.
- Familiarity with Google Analytics, Search Console, SEMrush (or similar), and content management systems.
- Confident communicator with the ability to explain SEO principles to non-technical audiences.
- Proven ability to juggle multiple projects, prioritise effectively, and meet deadlines.
- Data-led, performance-driven, and focused on delivering measurable results.
Desirable but Not Essential:
- Worked in a Law firm and/or with legal software
- Worked with paid search channels
- Handled Brand Specific Marketing
- Supported CRM systems (eg HubSpot or similar)
- Experience with targeted marketing by Age and/or Demograpic
Company Benefits & Perks
- Competitive Salary
- 23 days Holiday plus 8 Bank Holidays
- Holiday Loyalty & Buy and Sell Scheme
- Company Pension Scheme
- Company Bonus Scheme
- Industry-leading Maternity and Paternity Policies
- Hybrid working (upon completion of office-based training)
- Company Referral Scheme
- Wellbeing Support
- Annual Company Day Out
- Birthday Early Finish