Digital Planning Director

Overview

We are hiring a Digital Planning Director to help shape how one of the world’s most recognised consumer healthcare brands connects with people through media. Sitting at the heart of the Haleon team (Publicis Le One) within Spark Foundry, this role plays a pivotal part in defining cross‑channel digital strategy across GB & Ireland. You’ll balance strategic thinking with hands‑on leadership, working closely with clients and teams to turn insight into meaningful impact. This is a visible, influential role with the opportunity to help shape what comes next.

What You’ll Be Doing

• Leading cross‑channel digital strategy across Programmatic, Social, Search and Digital OOH, ensuring plans are insight‑led and aligned to business goals.
• Owning digital annual planning for GB & Ireland, working in close partnership with Comms Planning and client stakeholders.
• Acting as a trusted digital partner to clients, translating complex ideas into clear, actionable recommendations.
• Driving campaign performance through thoughtful optimisation, strong oversight and a focus on measurable outcomes.
• Collaborating with activation teams to ensure best‑practice execution across platforms and partners.
• Leading performance storytelling, sharing results, insight and learning with brand teams and senior stakeholders.
• Championing innovation and test‑and‑learn approaches across measurement, attention and emerging channels.

Skills We’re Looking For

• Experience shaping cross‑channel digital planning within an agency or similar environment.
• A strong understanding of the digital media ecosystem and how it drives brand and business growth.
• The ability to lead strategy across multiple brands or business areas with clarity and confidence.
• Practical knowledge of key digital platforms, paired with sound judgement and best‑practice thinking.

Additional Information

Spark Foundry offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

📖 Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Spark Foundry, we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.

Company Description

Who We Are in the UK?

Spark Foundry, the Acceleration Agency.

We help brands to identify, learn and respond to opportunities faster than the competition.

Every client has an area of their business they need to accelerate, from short-term goals to long-term transformation.

We’ve proven our approach during the most difficult year on record. Now we’re using it to provide a launchpad for their future.

Come be an accelerator with us.

How We Accelerate

• Planning: an approach that works in practice rather than theory, arming planners with the ability to create cutting edge campaigns
• Intelligence: a suite of tools that give definitive answers to big questions, and uncovers actionable insights about real people
• Trading: a model built on flexibility and trusted relationships, underpinned with bold guarantees
• Relationships: a culture of asking challenging questions to better understand the brief – we are not a ‘yes’ agency
• People: a strong history of recruiting talent from diverse backgrounds and accelerating their careers

Our Commitment

We are diverse though our experience, people and the clients we look after - and we celebrate that diversity. Our people hold us accountable to our beliefs and via regular surveys and our grass roots D&I team, The Collective, and internal next generation board, Firestarters, we hold regular events and work continually towards generating ideas, initiatives and educating our people to ensure we are a diverse and inclusive agency.

As part of our dedication to create an inclusive and diverse workforce, Spark Foundry is committed to equal access to opportunity for people without regard to race, age, sex, disability, neurodiversity, sexual orientation, gender identity or religion.