Digital Strategist
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Digital Strategy Lead
£60,000 - £65,000 + benefits
Permanent
Full time (35 hours per week)
Wimbledon (flexible and hybrid working)
The role
As the Digital Strategy Lead, you will lead the improvement, planning and optimisation of digital content across key channels including website, email, paid media and SEO. You will manage a team responsible for delivering high-quality digital experiences, while also working across a complex stakeholder landscape to ensure content is aligned, consistent and effective.
Sitting at the intersection of Marketing and Product, this role plays a critical part in connecting content, platform capability and campaign activity, bringing a more joined up and strategic approach to CIPD’s digital ecosystem. While the role has direct ownership of some core digital channels, it does not own all website content and instead works in partnership with teams who own customer journeys, UX, campaigns and content, focussing on delivery, content governance, and enabling a more joined-up and effective digital content ecosystem.
What you’ll be doing
- Defining content standards, frameworks and SEO best practice to improve consistency, discoverability and performance across digital channels.
- Leading and developing a multidisciplinary team across web, email, SEO/paid media and content planning.
- Ensuring content and campaigns across owned channels support marketing objectives, audience engagement and business goals.
- Overseeing content governance, planning and prioritisation processes, including CMP workflows and content intake.
- Collaborating with campaigns, knowledge, UX, product and customer experience teams to deliver joined-up, user-focused digital experiences.
- Driving adoption of content, SEO and governance best practice across teams, ensuring a consistent and effective customer experience across digital touchpoints.
What you’ll need to be successful
- Degree in marketing, communications, or a related field, or relevant equivalent experience
- Significant experience in campaign management, content strategy, and with a proven track record of leading successful teams
- Strong understanding of digital marketing best practices, SEO principles, and analytics tools
- Excellent leadership, communication, and relationship-building skills
- Proficiency in using marketing automation tools, content management systems, and digital asset management systems
- Ability to inspire and lead a diverse team towards achieving common goals and adhering to high standards of quality
- Experience in the following systems is good to have Optimizely, Salesforce, Marketing Cloud
About us
We’ve been championing better work and working lives for over 100 years. We help organisations thrive by focusing on their people and contributing to stronger economies and societies. We’re the professional body for HR, L&D, OD and all people professionals — experts in people, work and change. With over 160,000 members globally, and a growing community engaging with our research, insights and learning, we provide trusted advice and independent thought leadership. We are also a leading voice in shaping good work that creates value for everyone.
We offer an inclusive and collaborative working environment, a wide range of development opportunities and a competitive benefits package, including 28 days’ annual leave (with the option to buy and sell), a personal development allowance, access to an award-winning pension scheme and a strong focus on wellbeing, including a cashback health scheme. We also recognise and support colleagues through different life stages, with enhanced parental leave, fertility and family-forming support, and support for colleagues with caring responsibilities.
We value everyone as an individual and are committed to creating a diverse and inclusive workplace where different perspectives are welcomed, ensuring fair opportunities for all and strengthening how we work and deliver impact together.
If you’re interested in this opportunity, please submit your application as soon as possible.