Director of Creator and Influence
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Established in 2004, OLIVER is the world’s first and only specialist in designing, building, and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40+ countries and counting. Our unique model drives creativity and efficiency, allowing us to deliver tailored solutions that resonate deeply with audiences.
As a part of The Brandtech Group, we're at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency, spark creativity, and drive insightful decision-making, empowering our teams to produce innovative and impactful results.
Role: Global Director of Creators and Influencer
Location: London, UK
About the role:
The Global Director of Influencer will lead and scale our influencer marketing practice, focused on commercial growth, operational excellence, and exceptional client results while building a high-performing team of influencer marketing specialists. This role demands strong commercial acumen, expert negotiation skills across all creator tiers, and the ability to establish OLIVER/BTG as a leader in influencer excellence as part of our in-house model.
What you will be doing:
Operational Leadership & Growth:
- Lead and scale OLIVER's influencer marketing practice, managing all operational aspects including resource planning, workflow optimization, and service delivery excellence.
- Drive significant commercial growth by identifying new business opportunities, developing compelling pitches, and expanding influencer capabilities across existing client accounts.
- Manage payments, negotiations and ensure capability has profitable growth while delivering exceptional value to clients.
- Build and maintain strong relationships with influencer agencies, platforms, and talent management to create competitive advantages.
Team Leadership & Development:
- Build, lead, and mentor a team of influencer marketing specialists, fostering a culture of excellence, collaboration, and continuous learning.
- Establish clear processes, best practices, and quality standards to ensure consistent, high-quality delivery across all campaigns.
- Develop team capabilities across influencer identification, negotiation, contracting, content briefing, and campaign management.
Strategy & Client Management:
- Develop and implement comprehensive influencer marketing strategies tailored to diverse clients across various industries, ensuring alignment with business objectives and measurable ROI.
- Serve as a trusted advisor to senior clients, educating them on influencer marketing opportunities and evolving best practices.
- Oversee campaign development from strategy through execution, ensuring brand alignment, creative excellence, and performance optimization.
- Present campaign insights and performance results to clients, translating data into compelling narratives and actionable recommendations.
Influencer Relations & Negotiation:
- Identify and partner with influencers across all tiers—from high-profile talent to emerging micro and nano-creators—building a robust network across platforms (Instagram, TikTok, YouTube, etc.).
- Lead complex negotiations with talent and their representatives, securing mutually beneficial partnerships that deliver value for clients while maintaining strong creator relationships.
- Navigate contracting, compliance, and rights management to protect both client and agency interests.
- Foster long-term creator relationships that can be leveraged across multiple campaigns and clients.
Innovation & Best Practice:
- Stay ahead of industry trends, platform innovations, and emerging creator ecosystems to continuously evolve our offering.
- Leverage data analytics and AI tools to enhance creator selection, performance prediction, and campaign measurement.
- Collaborate with social media, creative, and analytics teams to ensure holistic, integrated campaign approaches.
What you need to be great in this role
- Operational & Commercial Excellence: 10+ years in influencer marketing with proven experience running influencer operations at scale. Strong commercial acumen with track record of driving revenue growth, managing budgets, and delivering profitable outcomes. Experience with P&L management and new business development.
- Expert Negotiation & Relationship Building: Exceptional negotiation skills with demonstrated ability to secure optimal partnerships across all creator tiers—from celebrity talent to micro-influencers. Strong relationship management capabilities with both creators and clients.
- Leadership & Team Development: Proven experience building and leading high-performing teams. Ability to establish processes, standards, and best practices that drive operational excellence and scalable growth.
- Strategic & Analytical: Deep understanding of influencer marketing landscape across platforms, content formats, creator tiers, and measurement methodologies. Data-driven approach with strong analytical skills to measure and optimize campaign performance (reach, engagement, conversions, ROI).
- Client Relationship Management & Communication: Excellent presentation and communication skills with ability to educate, influence, and build trust with senior stakeholders. Experience managing complex client relationships and delivering strategic consultancy.
- Industry Knowledge: Strong understanding of influencer platforms, tools, contracting, compliance, rights management, and FTC/ASA guidelines. Knowledge of creator economy trends and emerging platforms.
Req ID: 16649
Our values shape everything we do:
Be Ambitious
Be Imaginative to push the boundaries of what’s possible
Be Inspirational to do groundbreaking work
Be always learning and listening to understand
Be Results-focused to exceed expectations
Be actively pro-inclusive and anti-racist across our community, clients and creations
OLIVER, a part of the Brandtech Group, is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential, and individual differences are valued and respected. All applicants shall be considered for employment without regard to race, ethnicity, religion, gender, sexual orientation, gender identity, age, neurodivergence, disability status, or any other characteristic protected by local laws.
OLIVER has set ambitious environmental goals around sustainability, with science-based emissions reduction targets. Collectively, we work towards our mission, embedding sustainability into every department and through every stage of the project lifecycle.