Director of Marketing
UK Visa Sponsorship Analytics
Analytics are greyed out due to low classification confidence (56.0%).
Occupation Type
Marketing, sales and advertising directors
Occupation Code Skill LevelHigher Skilled
Sponsorship Salary Threshold
£87,300
(£44.77 per hour)
Occupation rate applies
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Description
Job Title
Director of Marketing
Salary: Up to £80,000 per annum Location: Swindon Contract Type: Full-time, Permanent
The Director of Marketing and Brand is responsible for shaping and delivering a strategic marketing approach that strengthens BCS’s reputation as the professional body for the tech profession, grows membership, contributes to the growth of commercial income, and supports the Institute’s mission to make IT good for society.
Role Responsibilities
Strategic Leadership
Director of Marketing
Salary: Up to £80,000 per annum Location: Swindon Contract Type: Full-time, Permanent
The Director of Marketing and Brand is responsible for shaping and delivering a strategic marketing approach that strengthens BCS’s reputation as the professional body for the tech profession, grows membership, contributes to the growth of commercial income, and supports the Institute’s mission to make IT good for society.
Role Responsibilities
Strategic Leadership
- Develop and deliver a comprehensive marketing strategy, associated channel strategies and operational activity plans aligned to BCS’s purpose and strategic objectives.
- Act as a senior advisor to the Executive on marketing and brand.
- Lead and inspire a multidisciplinary marketing and brand team.
- Be the custodian of the BCS brand, responsible for brand identity and positioning, consistency, equity and awareness, employee and BCS Community alignment, performance monitoring and brand development.
- Working with the B2C Marketing Manager and Director of Membership & Volunteer Engagement, drive growth, retention, and engagement across individual and organisational membership.
- Develop segmented, insight-led campaigns for students, professionals, employers, and partners.
- Work closely with Membership Engagement, Product, and Policy teams to drive acquisition and progression pathways.
- Working with the B2B Marketing Manager and Executive Director, Sales, drive commercial growth, retention, and engagement across employer and training provider audiences.
- Oversee the development and implement of a high performing demand and lead generation plan and its measurement, along with segmented and insight led campaigns
- Lead the BCS events strategy and its execution.
- Ensure event investment clearly contributes to the BCS corporate and marketing strategies to grow the membership base and to grow commercially.
- Develop an annual events programme working closely with colleagues from Membership Engagement and Sales.
- Work closely with Membership Engagement, Corporate Communications, Policy and Product teams, contribute to BCS’ content strategy including publications, research, events promotion, and member communications – utilising content assets in a content marketing strategy.
- Use data and analytics to continuously improve engagement and campaign effectiveness.
- Collaborate closely with Membership & Volunteer Engagement, Product, Sales, Corporate Communications and Policy.
- Build strong relationships with external partners, sponsors, and stakeholders.
Governance, Budget & Performance
- Manage marketing budgets with strong governance and value-for-money focus.
- Establish KPIs and report impact to the Executive leadership team.
- Ensure compliance with charity governance, brand, and data protection standards.
- Provide inspirational leadership by upholding BCS values, setting clear expectations, and leading by example to coach and develop others toward excellence.
- Lead, develop, and motivate a team responsible for marketing & brand across BCS and role model cross functional collaboration across senior leaders.
- Foster a continuous improvement mindset by encouraging innovation, challenging the status quo, and supporting learning and development within the team.
- Model flexibility and adaptability by remaining open to change, supporting others through transitions, and maintaining focus on outcomes.