Director of Marketing & Communications Area North & Latin America
UK Visa Sponsorship Analytics
Analytics are greyed out due to low classification confidence (35.0%).
Occupation Type
Marketing, sales and advertising directors
Occupation Code Skill LevelHigher Skilled
Sponsorship Salary Threshold
£87,300
(£44.77 per hour)
Occupation rate applies
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Description
Company Description
It's more than a job. It's a passion.
Doka is one of the world’s leading companies for developing, manufacturing and distributing formwork solutions as well as scaffolding for use in all fields of the construction sector. The Doka Group is a company of the Umdasch Group and employs more than 10,000 people in over 70 countries.
Job Description
Marketing Responsibilities
It's more than a job. It's a passion.
Doka is one of the world’s leading companies for developing, manufacturing and distributing formwork solutions as well as scaffolding for use in all fields of the construction sector. The Doka Group is a company of the Umdasch Group and employs more than 10,000 people in over 70 countries.
Job Description
Marketing Responsibilities
- Marketing Strategy & Planning
- Develop and drive the regional marketing strategy and annual marketing plan aligned with corporate objectives, ensuring clear priorities, targeted measures, and measurable impact across North America and Latin America.
- Market Intelligence & Analytics
- Lead the gathering, analysis, and use of market intelligence, including macro-economic trends, competitor activities, customer insights, and campaign performance, to enable data-driven decision-making and continuous strategy optimization.
- Digital Marketing & Campaign Management
- Lead digital marketing activities for the region, including the Doka website, email marketing, social media channels, and the Go2Market planning calendar and platform.
- Manage corporate photography and project marketing assets to support brand consistency and storytelling.
- Oversee branded gear and special requests, including approval processes and brand compliance.
- Manage and support national and/or regional customer events, including customer visits, trade shows, and experiential marketing activities, in alignment with broader marketing and communications objectives.
- Public Relations & Media Relations
- Execute strategic earned media campaigns to strengthen the company’s brand image and reputation across North America and Latin America (approx. 70% USA, 20% Canada, 10% Latin America), aligned with marketing initiatives where applicable.
- Monitor and analyze media coverage and industry trends to identify opportunities and potential risks, informing proactive communication strategies.
- Create and distribute press materials and other communication materials to effectively convey key messages.
- Provide coaching and support to executive team members for major internal and external speaking engagements.
- Serve as a trusted thought partner and sounding board for country-level and area-level leadership on change management and strategic communication topics.
- Maintain and enforce public relations guidelines to ensure consistent messaging and brand voice.
- Lead internal and external crisis communication planning, ensure timely, accurate, and effective messaging during challenging situations in close collaboration with headquarters and/or general counsel.
- Develop and manage internal communication channels to increase team member engagement and support Area leadership objectives.
- Proactively source, develop, and publish content for Doka’s internal communication platform (we2gether) to keep employees informed of organizational activities and priorities.
- Serve on the Umdasch Group Editorial Board.
- Maintain strong relationships and regular exchanges with global communications partners at Austrian headquarters to ensure alignment and knowledge sharing.
- Bachelor’s degree in communications, marketing, journalism, or a related field
- 10+ years of progressive experience as a Marketing and Communications professional
- Excellent communication skills and an impeccable eye for detail
- Strong ability to think strategically, implement creative concepts and methods within the corporate framework
- Familiarity with the media landscape, with a specific emphasis on construction industry outlets, is regarded as an asset
- Project management skills, excellent organizational skills, attention to detail, and reliability
- Ability to maintain strict confidentiality, when required, and work productively in high pressure situations
- Proficiency in French (Canada) and / or Spanish (Latin America) preferred but not required
- 30% travel both domestic & international (primarily between USA, Canada, Panama, and Austria)