Ecommerce Analyst

For a quarter of a century, the Jellycat family have brought joy, wonder and playful fun to people of all ages, in every part of the world. Utterly original and in a class of their own, they are currently among the most loved and collected toys of their kind. How has this gentle tribe endeared themselves to so many? Perhaps it is their whimsical expressions. Or the deliciously soft fabrics. Or the beautiful way in which they sit in your hand. Whatever it is, there is something magical and unmistakeable about each one of them.

As the Ecommerce Analyst you will support ecommerce performance across the UK, ROW & EU markets through robust analysis, reporting and insight. You will analyse ecommerce trading, customer behaviour and digital performance data, producing clear reporting and contributing to forecasting and KPI tracking to support informed decision making.

Working closely with Digital Marketing, Trade, Digital Product and Operations teams, you will help identify trends, highlight risks and opportunities, and support optimisation initiatives across the ecommerce journey. This role requires strong analytical capability, commercial awareness and a proactive, collaborative approach, with a focus on turning data into practical actions that improve performance.

You'll be;

• Reviewing sales data, identifying trends, creating reports, and evaluating market changes.
• Collecting, analysing, and interpreting data related to Ecommerce performance, including sales, website traffic, and customer behaviour.
• Partnering with digital marketing teams to understand and analyse marketing campaign impact on DTC performance, through collaborative channel reporting.
• Using statistical methods and data visualisation techniques to identify trends, patterns, and opportunities for optimisation.
• Collaborating on sales forecasting and resource planning based on trends identified through data analysis.
• Collaborating with the Ecommerce Assistant Manager and Digital Product teams with developing and analysing A/B tests, optimising user journeys, and suggesting improvements for efficiency.