Editorial Director, Social
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Editorial Director, Social
Beauty, Fashion & Lifestyle
London | Hybrid | 6 Month FTC
Salary: £75-85K pro rata
Contract: 6 months initially, review to extend
Start: By 1st April 2026
Location: 4 days per week in South West London office, 1 day remote
A premium social publisher is seeking an Editorial Director, Social to lead its Beauty, Fashion and Lifestyle vertical.
This is a senior leadership role overseeing creator-led, platform-native brands with significant audience reach and commercial ambition. All content production is delivered in house by a multidisciplinary team spanning creative, design and commercial functions.
You will lead a core editorial team of four, including a Creator Lead and social creators, while collaborating with a wider team of approximately 80 across the business.
The focus is high-quality, social-first storytelling across TikTok, Instagram and owned channels including newsletters.
As Editorial Director, Social, you will define and drive the overarching editorial vision across multiple brands within the lifestyle portfolio.
This is not a traditional newsroom role. It requires deep understanding of social publishing models, creator-led storytelling and audience growth within platform ecosystems.
You will balance cultural relevance, audience performance and commercial objectives, ensuring content is best-in-class while meeting business goals.
Lead the overall editorial strategy and social direction across Beauty, Fashion and Lifestyle brands
Oversee daily content output, ensuring quality, consistency and cultural relevance
Manage and develop a team including a Creator Lead and social creators
Define tone of voice, brand positioning and long-term audience strategy
Drive performance across TikTok, Instagram and newsletter channels
Use data, platform insights and audience behaviour to guide decision-making
Partner closely with commercial teams to deliver high-quality branded campaigns
Report against editorial KPIs, audience growth and revenue objectives
Identify new opportunities for expansion within the lifestyle vertical
Champion innovation across formats, creators and platform evolution
Proven experience leading social-first editorial or content teams
Strong background within beauty, fashion or lifestyle publishing
Deep understanding of TikTok and Instagram ecosystems
Experience working within a commercially driven publishing environment
Confident stakeholder manager, comfortable operating at senior level
Strong grasp of social media business models, partnerships and monetisation
Data-informed, creatively ambitious and culturally aware
This role requires someone who understands how premium social brands scale, monetise and remain culturally relevant in fast-moving platform environments.
If you are a senior social editorial leader ready to shape the future of premium lifestyle publishing, this is a significant opportunity. Please apply here or email your latest CV to Ella.augustin@majorplayers.co.uk
Proven experience leading social-first editorial or content teams
Strong background within beauty, fashion or lifestyle publishing
Deep understanding of TikTok and Instagram ecosystems
Experience working within a commercially driven publishing environment
Confident stakeholder manager, comfortable operating at senior level
Strong grasp of social media business models, partnerships and monetisation
Data-informed, creatively ambitious and culturally aware