EMEA Channel Sales Director – Resellers

CompanyLenovo

LocationFarnborough, England, United Kingdom

Posted At3/11/2026

UK Visa Sponsorship Analytics

Occupation Type

Marketing, sales and advertising directors

Occupation Code Skill LevelHigher Skilled

Sponsorship Salary Threshold

£87,300 (£44.77 per hour)

Occupation rate applies

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Description

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world’s largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo’s continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo’s world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit www.lenovo.com, and read about the latest news via our StoryHub.

We are seeking a dynamic and strategicChannel Sales Directorto lead and shape Lenovos reseller management blueprint across EMEA. This role is pivotal in drivingmulti-million-dollar business growth, strengtheningC-level engagement, and ensuringalignment across Lenovos reseller network, distributors, and strategic alliances.

This position requires anexperienced leader with a deep understanding of both Infrastructure, and PC businesses, services, and "as-a-service" models, combined with strong commercial acumen inreseller and distributor operations.

Your Key Responsibilities

Architect and own the reseller channel blueprint for coverage, marketing, strategic focus, and partner selection supporting local and global business priorities.

Lead high-level engagements with C-level executives of top international resellers (e.g., Computacenter, Bechtle, ATEA) ensuring strategic partnerships and business expansion.

Drive territory management and segmentation strategy, selecting key authorized partners to maximize Lenovos market share.

Act as a good leader, representing EMEA internally and externally at industry events, conferences, and executive meetings.

Maximize Lenovos reseller revenue, market share, and profitability within EMEA.

Develop strategic account growth plans for top international resellers and monitor performance to achieve ambitious revenue targets.

Lead negotiations with strategic alliances (e.g., NVIDIA, Intel, Microsoft, AMD) to secure investment in centralized reseller initiatives.

Lead and develop an international team, coach your direct reports to deliver results, and support cross-functional teams in executing complex deals

Oversee reseller performance management, business tracking, and incentive structures to drive engagement.

Ensure collaboration between marketing, sales, and product teams, establish executive briefings, and business planning sessions with resellers, WW teams, and key partners.

What Will You Bring (position Requirements)

Over 10 years of leadership experience in Channel Sales, Business Development, or Reseller Management, preferably in a multinational tech company.
Expertise in reseller and distributor business models, including financial structures, supply chain, and services, and ability to negotiate high-value reseller and alliance partnerships.
Executive presence with experience managing C-level relationships.
Experience preferably in both Infrastructure and PC business with a solid understanding of as-a-service models.
Excellent strategic thinking and problem-solving skills, with a data-driven approach.
Demonstrated success in using data analytics to drive channel performance, segmentation, and global reporting.

Good leadership skills, with experience leading international teams being an advantage.

Experience working in multi-country, multi-cultural environments.

What Do We Offer

Holiday purchase 
Private medical 
Income protection
Attractive pension scheme 
Positive work life balance
Learning and development
Life insurance
Lenovo and Motorola products discounts 
Lifestyle discounts 
Cycle to work 
MyGymDiscounts
Mortgage advice and support 
Referral bonus
Electric car salary sacrifice scheme
Free onsite parking

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, religion, sexual orientation, gender identity, national origin, status as a veteran, and basis of disability or any federal, state, or local protected class.